Category: Uncategorized
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Athleta: Power to the She Wolf in Sheep’s Clothing
GAP created the Athleta concept to be much more than a ladies fitness apparel and equipment retailer but as a hub for the fitness lifestyle itself. The concept is completely multi-channel but focused on the neighbourhood communities around each store, selected as aerobic areas with high levels of fitness clubs and activities for ladies of work and leisure…
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You too can have ‘The Perfect Shop’ by this time next year!