Category: location strategy
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Crew’s Control: Red Hot BluePrint for International Expansion?
After the tantalising teaser of mens and womens only stores, … the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses. However, of…
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Hackett’s Special Place: Popular by Demand
Hackett’s new home is where the heart is. Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett…
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