Category: location strategy
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Sweet Sounds for UrbanEars: Colour in a World of White Noise
A simple store speaking louder than words makes the action of listening a pleasure and an experience. UrbanEars is a concept in listening from Scandinavia, an ergonomic and aesthetic sound sensation for all the world to enjoy. The concept is based around colour , sound quality and the pleasure of wearing headphone in the…
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Hidden Benefit: Beauty on a Different Level
Something beautiful happened on the way to Carnaby Street. Benefits abound in this destination cosmetic store which hides its beauty bushel beneath the streets of London. The inviting staircase leads to the hidden delights of the basement bars. From brows to nails, from body waxing and spray tanning to blow drying and champagne sipping…
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Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling
Time waits for no-one …and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly. The new store environment…
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Power Player: Reebok Reefreshed, Reenergised
Hot on the Heels of Athleta, Reebok unveils its urban equivalent… A hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of…
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One Seagull Makes an Evisu Summer: Hand Painted Pocket Poetry
The intimate environs of Boxpark create the perfect setting for the individual art of the exclusive denim brand. Obsessive in detail the manufacturer maintains its personalised proposition through the option of hand-painted pocket designs from its iconic seagull to a variety of signature signs. Inspired by the denim decoration of 1950s America where cotton…
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Puma21: Summer Season Came of Age
For 3 months Boxpark was home to Puma 21 where the specialist sports brand shared its space with an array of aspiring artists. Charlotte Stone, the design collective – Circle London and Amar Stewart exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack 21 limited edition prints…
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The Streets of London – Primark paving Oxford Street with gold!
OMG for HMV. 9000sqm of fashion oxygen was injected into the East side of Oxford Street with the opening of the retailers second flagship store in central London on the site of what was once HMV. One year on, and with an extension looming the Primark band-wagon shows little sign of slowing, and why should…
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Crew Cut: Subtle Snapshot of What’s-in Store
Baited breath awaited the arrival of the much vaunted J Crew flagship store on Regent Street. However for the impatient and curious a subtle appetizer awaits amidst the stylish surroundings of Lambs Conduit, number thirty eight. In keeping with its history of opening specialist stores in its native New York the London store is…
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Open: Welcome to the House of Fun
Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail. Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given…
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Hidden Benefit: Beauty on a Different Level Pinterest Gallery
Something beautiful happened on the way to Carnaby Street. Benefits abound in this destination cosmetic store which hides its beauty bushel beneath the streets of London. The inviting staircase leads to the hidden delights of the basement bars. From brows to nails, from body waxing and spray tanning to blow drying and champagne sipping no…
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