Category: brave-words
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75 things you should know about your stores: No.24 “Idle Time”
The capacity exists to understand every detail of your stores, the way that customers move around them, are attracted to assortment displays, are tempted into touching product and are compelled to convert their engagement into sales. An incredible journey is just beginning! No.24. “Idle Time” Just as music is defined by the silence between notes, the…
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Where is the proof for confident investment in retail store improvements and new initiatives?
Let’s face it any changes to our stores are investments. Some initiatives are clearly more of a financial investment with definite budgets and costs, but in times were retail teams are lean and schedules already full of essential tasks then sometimes investment in time, hours, days and weeks to develop and deliver something new in…
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The Retail Relay: “Running a 3-legged race, in a 4 leg event?”
“A chain is as strong as its weakest link” could never be more appropriate than the chain of events that transforms a retail strategy into a store full of tangible, buyable products. “And what the customer sees and responds to is unfortunately the result of the weakest link, not the strongest one!” To achieve…
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Should VM be “as good as possible?” or “as good as it needs to be?”
As a firm believer in the mantra “Things should alway be as good as possible” I have always been a little unnerved by those who work by the alternative principles of “things only have to be as good as they have to be” The problem with the second way of viewing visual merchandising standards is that…
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We are all Retailing in a Hostile Environment!
When it comes to turning your stores into selling machines, one solution rarely fits all. If you sell through wholesale or are in partner with franchisees you’ll know only too well about the challenges of working in a “hostile environment.” “Hostile” of course covers a multitude of sins, and it has to be said, sometimes…
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