Category: branding & visual communication
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Foyles Literary Statement: Where Actions Speak Louder than Words
On a street synonymous with literature a new chapter has been written in the tumultuous tale of the traditional bookstore. Foyles may have physically moved only metres, but as a concept it has made a journey that brings it into a new century and a completely different world. No more so than in the…
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Defining Desigual: Putting a Price on Personality
Always the unashamed showcase for unique creativity and distinct colour combinations and designs, Desigual sometimes felt like the awkward overdressed guest at the party that was the hugely successful Spanish high street. Against the mass market commercial appeal of its rivals, their fast fashion footwork, and intelligent interpretations of the catwalk, Desigual had many admirers,…
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Pharmasuckables: Happy Pills for your Retail Tills
In a Barcelona backstreet no wider than a hospital cubicle, Happy Pills provides the confectionary cure for tired tourists and sickly shoppers. An antidote for a sterile sweet sector, Happy Pills combines a cute brand, acid whit, pristine packaging and a whole new perspective on pic ‘n’ mix. The passing pedestrian can see this is…
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“The Money of Colour”
Put your profits in the black, the blue, the green, the fuschia and even the red, but avoid a retail life of grey… As the most emotional tool in the armoury of retailers, brands and manufacturers it is still sometimes surprising how little strategy lies behind the use of colour. And for sure the ways…
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Stationery Mover Smiggle: Something to Write Home About
In a world once owned by big players, a movement towards personality and personalisation has swept like a new paint brush through the world of stationery, from Paperchase, to Blott and now to the up and coming from the land down under – Smiggle. Smiggle stores are density packed with colourful collections in bright…
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Debenham’s Designer Diet: Fashion Food for Thought
Fashion week has stimulated the creative juices to flow through the hearts and veins of London’s window dressers and creative merchandisers. From monotone and monochrome to coordinated costumes and colour explosions the windows of the city vie for visual supremacy and a slice of the passing traffic. More ingenious than most is the clever…
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Rock ‘n’ Roll Animal: Tune in to Tiger
Flying Tiger is not just another Rock ‘n’ Roll animal Tiger is not just one of the coolest brands around, with an amazing assortment of quirky, original and beautifully designed products, but is embracing a holistic brand message through its involvement with world music. Always certain to surprise is a rich vein in…
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Tiger Earns Its Stripes: The Cat In Search of the Cream of London
Natural survivors evolve and expand beyond their traditional habitats widening their historical distribution. Tiger, with its impulse offer and low prices, is thriving and turning up not only in secondary locations and low-rent backwaters but on some of the most expensive streets in London. After a trial in Tottenham Court Road, the Danish destination…
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Soho Alive & Kicking: The Jimi Hendrix Experience
Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least. “People, Hell & Angels” is the latest and most authentic posthumous album from the 60’s guitar hero. And to launch the album a unique Pop-up shop has arrived just off Carnaby Street,…
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Monki Mania: Refreshing Fashion in a Stagnant Sea
The sum is often bigger than the parts, although in the case of Monki it is the fascinating and intriguing parts that very much bring the Monki world to life. On the one hand the carefully conceived store concepts from the Forgotten Forest where shoppers walk on a floor of flowers, becoming lost in…
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