tim@retailmeaning.com

Tag: windows

Microsoft Moves: New Windows on the Retail World

August 26, 2015

in branding & visual communication, internationalisation, omni-channel retailing, technology & electrical

There are many rhymes and reasons why brands become retailers, and the buyout of Nokia by Microsoft and the rebranding of the phone hardware has given the software giant an interesting opportunity to develop a physical store presence. Former Nokia stores are being more than rebranded but developed afresh to deliver the Microsoft windows…
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Does anyone remember “window shopping?”

in brave-words, customer-engagement, impulse retailing, social savvy, windows

Does anyone remember “window shopping?” In the high-paced multi-channel marais in which we live and shop we have become transfixed with “show-rooming, web-rooming” and an array of other social behaviour terminologies expressing every expression of our complex lives. For those with a vaguely nostalgic air, however, window-shopping was a regular part of our social…
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