Tag: retail analytics
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Customer Experience Analytics: Which comes first…the Chicken or the Egg?
Which should come first, the chicken or the egg? How long will the chicken stay for, where will she go, and how many eggs will be in her basket? The answers to customer experience analytics still seem tantalisingly out of reach for many retailers. This year’s RBTE event at Olympia had its fair…
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1st Joy of a Retail Spring – Understanding customer behaviour
Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored. The key is understanding how your customer reacts to…
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“Getting the quality from quantities!” how to benefit from retail benchmarking and analytics
Almost everything is measurable and comparable in retail stores but the benefits only come through understanding the implications and the opportunities that lay within the many depths of the powerpoint charts and excel graphs. Firstly, benchmarking should not be blind but focused on areas of commercial opportunity and the improvement of sales, profit and customer…
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Store Analytics “Which came first, the chicken or the egg? How long did the chicken stay for, where did she go, and how many eggs were in her basket? Store Analytics – eggs-plored and eggs-plained!
How do you use store analytics? This leads us to the chicken and the egg, nestled conveniently in a store near you. There’s a general feeling that store analytics, using video technology to monitor the movement of customers, their dwell times, engagement rates and conversion rates within stores, has a great deal to…
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