Tag: location strategy
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Is your online sales & physical store numbers strategy in place?
Online & offline, the biggest challenge for historic retailers is to remain relevant and attractive to their customers. That will ultimately dictate the online sales potential and physical store numbers that will be viable for a business. Do you remember the days when the e-commerce part of a bricks ‘n’ mortar business was compared to…
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Zara on the March: A Relentless Refreshment
I thought I’d share these Zara facts with everyone, not that its a retailer that particularly needs the publicity. The fact is that in the past it would have been fair comment to say that Zara had not readily focused its attention on store design or experience but simply let its amazing assortment steal…
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