tim@retailmeaning.com

Tag: Harrods

From Knightsbridge to Airbridge: Flying the Harrods Flag

in assortment structure planning, branding & visual communication, impulse retailing, internationalisation, location strategy, luxury, packaging, retail brand heritage, store layout

Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods. In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the…
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