Tag: Casual Edit
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A Place for Heroes: M&S Positioning for Fashion
Choice can often be the enemy of retail, … particularly in this omni-channel, customer driven landscape, where endless assortment is often the commercial weakness of collections and the bain of time-starved customer. A return to selling must have heroes, and stars, and best sellers and favourites, essentials and most desirables, where the retailer leads the…
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