Tag: brands
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John Lewis: The Revolutionary “Loved & Found”
Still my retail highlight of the year for many reasons was to see the opening of the new John Lewis at the Westfield London extension. But whilst the popular headlines latched onto the innovative and original idea to train the store personnel with actors so as to be able to engage and sell more successfully,…
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Maxximising Potential: TK Putting on the Style
TK Maxx is now so central to so many customers’ buying plans that it’s difficult to remember the huge strides it has taken over the recent decade to propel its proposition into the mainstream and its results into the realms of high street fashion fantasy land. It’s original UK arrival was so American and…
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Are you truly a Retail Brand or just a Product Provider?
On the surface this may appear to be a question stimulated by the omnichannel evolution. In truth it has always been an important question however in previous times with a less demanding customer and a lower level of competition, being a retail brand was a less pressing consideration and the repercussions of not having a…
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Great Yarns: The Untold Riches of a Humble Past
The last decade has shown us that brands need to connect very strongly on an emotional level with their customers in order to survive and flourish. New brands arrive with a fanfare of future expectations, but equally valid and valuable are the stories behind the brand evolution and history. It almost seems that the more humble…
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The Telling of Brand Stories: Untold opportunities from a ‘shop full of secrets!’
In a strange turn of events and in part reaction to the fabricated fantastic world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand struggle, the deeper the hardship, the more humble the history then the more credible collateral a business…
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