The complex kaleidoscope of omnichannel continues to see the cross-fertilisation of both the online channel and physical high streets and shopping malls with insurgents from the other side of the digital wall.
Whilst the most successful physical brands continue to maximise online and mobile opportunities a noteworthy entrant in the opposite direction has recently opened on Oxford Street in London, announcing its serious intent to compete across all channels.
Simple Be’s proposition is not just as a highly successful catalogue and online apparel operator but also as a leader in the lucrative area of larger sizes for both men and women. Simply Be and Jacamo share the site offering fashion opportunities for the fuller figure for passers-by of either gender.
Whilst publicity has been diverted in the direction of the flattering fitting rooms where a virtual assistant utters complements and platitudes to the unwitting tryer-on of the latest fashions the store itself shows both an attractive commercial assortment and a competent if uncomplicated display approach designed for ease of shop with a focus on coordinated collections and outfit building.
As with any good text book of traditional visual display the assortment is segmented clearly by fashion position and end-use introducing formal and occasion wear before leading into its expansive everyday casual collection. Colour stories are striking and attractive with excellent control of image makers against more sedate stalwarts and best sellers.
Altogether Simply Be represents a powerful proposition that is sure to collect many new fans from the inhabitants of the physical world of retail venues.
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