For a retailer with a long heritage Hema packs a powerful contemporary punch as it speeds into the newly refurbished New Street Station in Birmingham. On the fast track to becoming a global brand Hema now has 5 UK stores, with 3 of these in high traffic transport hubs including Stansted airport.
In the same vein as the comparative propositions of Tiger and Ale Hop Hema strives to cream off the lucrative impulse sales from popular consumer categories through the development of an assortment which is both fun and functional, dynamic and distinctive and appeals to that most irresistible of emotions – low pricing.
The stores are bright and simple, easy to navigate and shop. Categories are displayed with bold blocking and eye-catching packaging identifying themselves immediately to passing customers as potential impulse purchases. High walls and low tables not only create an interesting store dynamic but also maximise visibility. No piece of eye-candy is ever far away from the insatiable appetite of the impulse shopper.
With a constantly evolving assortment, innovative designs and seasonal appeal Hema gives itself every chance of a sustained and successful life on the high streets and transport hubs of the world.
Are you maximising the assortment opportunities for impulse purchases?
are you expressing your brand through your product proposition?