Time stands still for no retailer, and Fossil takes it upon itself to look to the future with an evolutionary new store concept which draws on the strength of its heritage whilst looking decisively to the future.
The focal wall is a picture perfect example of this, setting a showcase HD video screen against a sea of classic fossil tins making a massive statement of authority and heritage.
Out of the tin and into the future, the store showcases its timeless timepieces in individual cabinets, adding value and luxury from leather straps to personalised pieces and mercurial mechanisms.
The luxury is layered onto its classic casual culture with handbags and leather goods taking a prominent position in a setting not out of place nor out of time with a Selfridges or a Coach. Glass case corridors create a museum landscape, but the modern music ensures this concept is no Natural History.
Future Facing. Watch this space!