Zara – Battersea Power Station

High investor in invisible technologies

The lessons for us all:

“It is one thing designing & buying the best product in the world, but another level when you can say with confidence where every piece of it is! We should all learn from Zara’s product passport investment, so we can ensure we sell all of what we produce. We make more from less!”

Zara has taken the wraps off its latest flagship – a two-story, online-integrated space – housed in an arresting new building, which forms part of the ambitious regeneration of the Battersea Power Station complex, created by the celebrated architect Frank Gehry.

The tech-driven store, which at 4,500sqm is Zara’s largest commercial space in the UK, offers womenswear, menswear, home and childrenswear in a new format, which marks the Spanish giant’s proposed approach to larger stores globally.

Key innovations in the new space include:

• a fitting room reservation service
• a Pay&Go service for customers to purchase garments by scanning them with their mobile phones
• the collection of online orders in two hours
• the ability to search online for items in the store and to check available stock
• online shopping collection point with an automated storage area with a capacity for up to 900 orders
• specific checkouts for returns
• automatic on-line returns point
• self-checkout area customer cardboard recycling area.

A whilst a number of groundbreaking technologies transform the customer experience and sales funnel processes, it is the ability to track every product unit, both inside and outside the store, that will turn investment into high self-through and margins.

Visit Zara on the Electric Boulevard at Battersea Power Station or online

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