It is no easy “feet” to keep a clear direction for a powerful brand identity, and also maximise opportunities for the product away from its safety zone.
Dr Martens illustrates intelligent imagination as its collection strays into dress shoes, formal shoes and casual boots whilst maintaining its distinct style and rawness. Classic silhouettes are re-incarnated with tantilising textures, finishes and patterns which are both at odds, yet in complete harmony, with this most celebrated of boot brands.
Do you need assistance in updating and galvanising your proposition, and your assortment?
