“So, bite the bullet, run the risk of being wrong, and accept the reality that not all visual elements of the store experience are essential for all retailers to be commercial, or even emotionally viable to a customer.”


I'm Tim Radley and I started VM-unleashed! in 2007, and as the one who makes most of the decisions, and does most of the work, then I guess that makes me the Managing Director. I've now been doing this sort of thing for over 20 years now, so hopefully i know my way around the retail block ...but hey, what do I know?

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