The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities.
What can’t be denied is the sizeable amount of serious cool kudos that a Box can bring to any brand that opts into the culture. With this firmly in mind GAP, the ever-present anchor of every shopping centre from Manchester to Westchester, every high street from Tunbridge Wells to Indian Wells, has taken up temporary residence to add a much needed boost to its receding reputation.
Follow VM-unleashed! Ltd’s board Backing Black: GAP Betting on Boxpark on Pinterest.
