People, processes & skills
‘This is the age of the ‘Supercharged Shopkeeper.
They are the eyes, the ears, the face and the personality of every brand. .’
“The personal destination retailer will be built on destination retail personalities.”
Expanding the role of the ‘new shopkeepers.’
In a reversal of history, the shop manager and their teams are once again becoming ‘The New Shopkeepers’ making key decisions in and about their shops. The grip and influence of distant analysts passing down generic instructions to shops will gradually be relaxed as the personal destination shop begins to re-populate the high street and control its own destiny.
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Essential retailers must not only be essential to their customers but should learn again to be essential to their shop colleagues. The scales will shift from people looking for shop jobs, to shops looking for valuable colleagues and local advocates.
‘The cross-channel shop colleague is going nowhere, except everywhere!’
Shop succession & successes ‘Spiraling into control.’
The result of ‘promotional misjudgments’ is unhappy shop managers promoted to unsuitable remote office jobs as a ‘reward,’ whilst shops are continually stripped of their most valuable and skilled assets
Career progression within the shop, or retail hub, should be meaningful and rewarding..
Meaningful in terms of having a real impact in all aspects of the retail hub from operational responsibilities, management duties, product assortment involvement, inputs into the running and the strategy of the shop, and a progression from building customer relationships into evolving and developing the community involvement of the shop.
“The pragmatist manages the existing business. The visionary sees the business of tomorrow.”
Employee perfection: ‘The Balance of Diverse Excellence!’
The structure of the retail organisation is changing, and so too is the skill-set of its employees. So too are the people required to run the business. What is essential at the top of the business is a balance of vision and pragmatism. So much of good retail is about the “balance of diverse excellence.”
This combination of viewpoints is essential to manage the everyday business, whilst always seeing opportunities and planning for the future. In essence, one half manages evolution and introduces enrichment, whilst the other identifies ways to enrich, and sees directions to expand in the future.
“In today’s retail world, it is not the doing that is the problem, it is the knowing what to do!”
eLearning courses & training from RETAILMEANING helps you to make the right decisions, and take the right actions, for you and your business.
A summary of our services.
Every retail business, businessman, entrepreneur and shopkeeper is different.
Every client project and collaboration we plan and deliver is different.
Study the menu of our services and if you can’t find what you want, then we will prepare something just for you.
let’s cook something up together
Our client pledge
To make every team member and colleague a ‘better’ retailer,
and to leave a permanent and positive legacy in every client business.
Let’s do something great together.
Newsletter
’52 Steps to the Perfect Shop!’ weekly newsletter
For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the ’52 Steps to the Perfect Shop!’ weekly newsletter, delivered direct to your inbox.
You too can have ‘The Perfect Shop’ by this time next year!