The New Book – ‘Meaning in the Retail Madness’

The new book ‘Meaning in the Retail Madness’

'Meaning in the Retail Madness: How to be an Essential Retailer' Out now. Available worldwide across amazon and popular online booksellers

‘Meaning in the Retail Madness.’ was written during the COVID crisis. It was a time of reflection for me, and a time to think about the state of the industry I have worked in for 3 decades, how it will develop as it enters a new period of its evolution, and what my role in it will be.

How to be an essential retailer

Every retailer must now be essential, supporting the emotional lifestyle and well-being of the customer, as well as simply supplying products.

‘Meaning in the Retail Madness’ explains how touchpoints have replaced channels, how linear supply chains will become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore.

It supplies a blueprint for retail’s new ‘agile organisation,’ its structure and its processes. How retail must integrate people with technology, generate commercial sales through sustainability, stimulate customer loyalty through ethical behaviour, and achieve profit without profiteering.

How to flourish in…’The Life & Times of the Essential retailer

Richly illustrated throughout with original sketches and diagrams it will visually stimulate and educate a wide variety of readers from seasoned professionals and retail entrepreneurs to retail creatives, technologists, facilitators, and informed customers, across three fundamentals themes.

  1. How to flourish in…’The Life & Times of the Essential Retailer’
  2. How to evolve into…’Agile organisations’
  3. How to adopt…’Astute Strategies’

The ‘Z to A’ of Retail Disruption

As the ‘Z to A’ of Retail Disruption it includes over 90 Retailer Insights – from Zara to Amazon, Zalando to Aldi, and 70 Action Plans – from ‘Zooming & Zoning’ to ‘Allocation & AI.’

‘Meaning in the Retail Madness’ also considers the wider retail context and how buying & selling effects society and local communities, the supply chain and sustainability, customer relationships and loyalty. It explains why retail must finally embrace ethical standards, environment, sustainability & governance. This book is written for retailers and their business and supply partners, but equally for the powerful and rapidly emerging ‘informed customer.’

‘Meaning in the Retail Madness’ is a book of its times, that will remain a guide and inspiration for years to come.

Print on Demand (POD)

‘Meaning in the Retail Madness’ is available by ‘Print on Demand (POD)’

POD saves paper, energy, pulping and landfill by avoiding the need to destroy unsold books. There is no supply chain waste, no excess greenhouse emissions and no wasted natural resources. All paper is sourced from fully FSC®, SFI®, or PEFC™ certified mills. Nothing comes from endangered old growth forests, forests of exceptional conservation value, or the Amazon Basin.

You may need to wait a few more days for your book but it will be worth all our whiles.

How and where to buy?

‘Meaning in the Retail Madness’ should be available through all your major online bookstores, wherever you are in the world. Please follow the links below for the most popular retailers.

UK & Europe

US & Worldwide

Barnes & Noble

Read some extracts from ‘Meaning in the Retail Madness’

Thank you for taking the time to get this far. It’s been my pleasure.

Enjoy your read.

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