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Penneys from Heaven: In Dublin Fair City, Girls are so Pretty

No excuse for any girl not to look her best with the recent multi-million refurbishment of Penneys in central Dublin.

For Penneys in Ireland read Primark for the rest of us, but the fashion, fun and fabulous prices are familar to all. However here Penneys show another facet with the structural work not only creating a striking escalator and lift well but also used to open up original ironwork and glass roofing that add unexpected character and charm to an operator admired for its ruthless commercialism.

For low prices, don’t read low value, in an environment fit for the kings and queens of Dublin.

Athleta Power to the She: Pinterest Gallery

Follow VM-unleashed! Ltd’s board Athleta: Power to the She Wolf in Sheep’s Clothing on Pinterest.

Take a leisurely stroll through Athleta: Power to the She

Kaleidoscope Kiko: Colour with Confidence

The Kiko Kaleidoscope engulfs the assortment of sunglassed shoppers, adding sparkle and excitement, converting bright young things into dark heroines.

Colour blindness soon recedes to an appreciation of order and authority in regimented rows of ranges and categories coordinated and segmented by size, colour and collection. Kiko carefully controls its space avoiding the chaos that such a vibrant product range could create, overpowering the customer and sending them in rapid retreat to locations of dull salvation.

Walls present logical essential categories and accessories where ranges are relayed with simple packaging and ordered colour palettes, whilst the floor modules present the personality permutations, the possible personas afforded by the clever coordination of eyes, lips, nails and skin.

In a world of oneness the steady growth of Kiko across international boundaries is certainly not one to be experienced from a safe distance.

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“So, bite the bullet, run the risk of being wrong, and accept the reality that not all visual elements of the store experience are essential for all retailers to be commercial, or even emotionally viable to a customer.”

Pantone Panettone: Colour Constellation

All Universes begin somewhere, but the Pantone System is certainly no white dwarf or lingering black hole but a creation of colour and light.

Turning the design process on its head Pantone has evolved its biblical colour spectrum from a step in the creative process to the inspiration behind it. Designers across the globe who have cherished their precious books, now have the opportunity to indulge in a rainbow assortment mixing & matching their favourite hues.

In the mood for a mellow yellow coffee, a blue conversation, or a seat in the white house advocates can buy coffee cups, mobile pouches, fold up chairs and a myriad of other everyday items in a colour to suit the mood of the day. Azzurri Italy is the epicentre of the current universe but expect a ray of golden, crimson, emerald or ochre sunshine to land near you soon, turning those cold greys decidedly warm.

Are you lacking a little colour in your own little world?

“We all have VM experiences, and hunches, and personal trials where initiatives increased sales yet to an often doubting audience this is just here-say.”

Crew Cut: Subtle Snapshot of What’s-in Store

Baited breath awaited the arrival of the much vaunted J Crew flagship store on Regent Street.

However for the impatient and curious a subtle appetizer awaits amidst the stylish surroundings of Lambs Conduit, number thirty eight. In keeping with its history of opening specialist stores in its native New York the London store is a menswear outlet, selling stylish soft, in a world of traditional tayloring.

Individual displays echo the exclusive environment whilst the standout sales desk offers a glimpse of elegant eye-candy displaying jewellery and accessories for the well-suited and well informed.