DELIVERING CUSTOMER EXPERIENCES:
Which product?
Defining the correct product is still at the heart of retail success or failure.
Commercial assortments need to be both qualitatively & quantitatively correct.
We work on the two fundamental processes required to ensure a commercial assortment – buying & merchandising and assortment structure planning.
We support these decisions with qualitative & quantitative competitor benchmarking
buying & merchandising:
- strategic commercial assortment planning
- building the proposition for authority and inspiration
- market visits and competitor sampling
- mood boards & collection structure plannong
- supplier Sourcing
- product development, samples and ordering
- balancing “product story grouping”
- categories, themes, silhouettes and killer categories
- collection integration with merchandise financial plan
- collection visualisation
- planning the flow of goods with rates of sale
- b&m organisational structure
- b&m Team Roles & responsibilities
assortment structure planning
- merchandise Financial Plan development
- “top-down” and “bottom-up planning
- assortment Structure Planning IT Tools
- benchmarking and correcting key architectures
- size, colour, price & product category parameters
- balancing product role- image makers, best sellers & basics
- matching end-use & fashion positioning to sales/profit
- identifying added-value drivers
- optimising option width & unit depth
- assortment volumes related to rates of sale
- integrating store grading processes
- integration with the ordering processes
- store allocation & distribution
- in-season management
competitor benchmarking
- “Big 10” assortment benchmarking processes
- Assortment segmentation
- Category structure
- Product story balance
- Colour architectures
- Size architectures
- Price architectures
- Added-value drivers
- Market Position & End-use focus
- Balance of image makers, core & basics
- Seasonal assortment planning – waves of stock
- Real store and online counting & analysis of assortment parameters
- Real store visits, visual analysis and image capture
- Analysis of own sales and profit data
- Best-seller & worst seller physical and visual reviews
- Analysis of market research and/or focus group output
- Interactive workshops with sales & buying teams:
INTEGRATED SOLUTIONS:
Customer experiences require integrated strategies & processes.
which product?
If there’s anything you’d like to ask about then please get in touch.
TIM RADLEY
+44 07967 609 849
tim.radley@vm-unleashed.com
