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Play it Again Samsung: Kissed by Genius

Content is king, an adage that spans the ages, is still as relevant in a world of inconceivable delivery options, as it was for the first ever drawing.

Novelty goes so far, and wonder a lot further, and Samsung takes that as far as anyone with their groundbreaking technologies. In an ingenious touch of originality the window campaign for their latest TV screens combines the latest kit with the art of Klimt.

Cleverly the display restricts the usual frenetic visual machinations to a subtle, slowly evolving image as the static kiss is brought to 21^st century life before our very eyes. This self control captures the attention and the imagination of the passer-by concentrating its message successfully on the quality and definition of this digital masterpiece.

Classic art and creative thought brought together in a way that stops, for a few precious moments at least, the modern world in its technological tracks.

Pinterest John Lewis: Never Knowingly Undertold.

Perfect timing as a noteable anniversary coincides with the best ever period for the UKs favourite retailer.

As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts.

Follow VM-unleashed! Ltd’s board Happy Anniversary: John Lewis Never Knowingly Undertold. on Pinterest.

Pull & Bear, Stand & Stare: Underwater Adventure

Something menacing lurks with intent on the sunshine shopping streets of Europe.

A threatening presence promises to lure in the unsuspecting passer-by, trapping the intrepid traveller in a kingdom of fashion, extracting a toll on credit cards and cash balances. Pull & Bear has gone to town on a sea adventure in its windows that cleverly recreates the “oceans’ deep” with a light touch that combines unwitting mannequins submerged in a sunshine sea, whilst shoals of shimmering fish and the occasional shark swim around their feet.

The window uses a full-width landscape video screen for its animated aquatic antics, drawing shoppers from far and wide to marvel at the maritime magic, and enter unwittingly into Pull & Bear’s fathoms of fashion.

Happy Anniversary: John Lewis Never Knowingly Undertold.

Perfect timing for John Lewis, as a notable anniversary coincides with the best ever period for the UKs favourite retailer.

As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the flagship London store is bedecked in banners from head to toe, with exclusive products, special collaborations and limited edition bags in pastel blues, aqua greens and orange hues.

This store has a story to tell and the windows give a running commentary, a chronological dialogue to the events and innovations that have shaped the retailer from the 1860s. But this is not just some happy ending, but an ongoing saga, no overnight sensation but a timeless tale where the demons of downturns, the spectres of recession are vanquished and repelled, and where “once upon a time” turns always into “happy ever after.”

Life has never been better at John Lewis in a story never knowingly undertold.

Nike Pinterest Gallery of “His Magista is in Town:” A Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots.

In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game.

Follow VM-unleashed! Ltd’s board His Magista is in Town: Nike’s Beast of a Boot on Pinterest.

Wide Assortment: Piquadro’s Spatial Awareness

Dimensions that you only dream about, offer the opportunity for Piquadro to showcase its assortment to the passing shopper.

Space and structural planning mirror category and collection ranging to provide a store that replicates the perfect pilot. The retailer response is a corridor of discovery on a journey from travel to totes, from fashion to functionality, with each family segmented and presented from the pages of the merchandising manual.

A democracy of display allows every passer-by to experience the full picture where windows and walls combine, defining a stage setting in the theatre of travel that is terminal 1, Madrid airport. Walking the walk, talking the talk, Piquadro provides the perfect expose for the captive consumer where lack of time and opportunity are now no excuse for ignoring impulse.

Take a Nike Town tour as World Cup Fever Fires UP!

Nike Town embraces the World Cup cavalcade with team strips, superstar shoes and dazzling celebrity endorsement. Take a tour…

His Magista is in Town: Nike’s Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots. The Nike Magista.

The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game. With World Cup fever raising the temperature Magista takes centre stage, as a cunningly created giant spider, fresh from the forests of the Amazon, the backwaters of Brazil.

Fluorescent windows, inspired by the supernatural sci-fi B-films of the fifties, give the boot an almost supernatural persona as it promises to “Create” & “Attack” in the best tradition of out-of-this-world encounters.

From weird and wonderful, to gargantuan graphics here is one world superstar who has timed his run to perfection!

How is your World Cup going?

Diplomatic Dichotomy: Puma Pins its Colours to the Gender Mast

Between craftsmanship and sportsmanship, allegiance and acceptance, Puma playfully picks its way between its iconic Italian heritage, an empathy with the new world order of soccer and the need to be an all encompassing world-wide, world cup commercial entity.

Priority position passes to the replica kit of the competing nations in the king of cups. Centre stage to Azzurri blue, Italian kit supported by sports tops and casual Ts. Left of centre, Senegal and Ghana add colour and pace from the emerging African climes, whilst the Latin latex of Uruguay adds balance and symmetry of speed with a cool blue show from South American skies.

Beyond the competitive displays the store is emblazoned in pink and blue, across feature displays, merchandise schemes and a play area with a two- toned table football temptation enticing all to compete in an atmosphere of fun and friendship where the sides are neutral and sport for all is the only winner.

Selling the symbols of nationality in a colour concept to embrace the world, Puma pulls off a stunning performance to wow! an adoring crowd of millions.

Are your customers enjoying the World Cup?

Pantone Panettone: Colour Constellation

All Universes begin somewhere, but the Pantone System is certainly no white dwarf or lingering black hole but a creation of colour and light.

Turning the design process on its head Pantone has evolved its biblical colour spectrum from a step in the creative process to the inspiration behind it. Designers across the globe who have cherished their precious books, now have the opportunity to indulge in a rainbow assortment mixing & matching their favourite hues.

In the mood for a mellow yellow coffee, a blue conversation, or a seat in the white house advocates can buy coffee cups, mobile pouches, fold up chairs and a myriad of other everyday items in a colour to suit the mood of the day. Azzurri Italy is the epicentre of the current universe but expect a ray of golden, crimson, emerald or ochre sunshine to land near you soon, turning those cold greys decidedly warm.

Category: windows