website excellence Archives - Page 4 of 4

Archive by category "website excellence" (Page 4)

Fender Casting: Vendor-Varvatos in the Stratosphere

Jon Varvatos lays its musical card on the multi-channel table.

Cool by association as the brand immerses itself in the world of music. Green Day collaborate on fashion campaigns whilst Paul Weller performs exclusively in the Bowery Store. What the retailer lacks in genuine personality is more than made up for as it rubs up close to some of the most fashionable and eligable shoulders in Manhatten and beyond.

Are you associating your brand with the right people?
Is a little bit of them, rubbing off on you?

Raw Refined Refreshed: At Its UnDoctored Best

Dr Martens: A brand blended to perfection.

New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age, tattoo adds new and fascinating features to stereotypical styles, whilst Agyness Deyn’s designs add bows, beauty and frivolity to the famous features.

Many paths followed to the Doctor’s House.
Dr Martens. On the move.

Should brand and designer collaborations be on your strategic maps

Summer Loved: Kidston Calm & Collected

Cath Kidston captures the calmness and coolness of a British summer like no one else.

The mood and feel is sublimely caught from every polka dot top of the home page to every striped bottom of the blog postings. And whilst every detail is in character the site also packs a commercial punch, with drop-dead, drop-down menus opening up the best seller assortment, summer edits and fashion highlights.

Instagram is chosen as the social channel of choice and works well in warming the spring souls as the stepping stone into the summer season. Cath’s stores involved in the fray as the emotional vehicles preparing for seaside fun. The site also hides some exceptional selling tools, with guides on buying the perfect summer bag, as well as excellent product pages where reviews are stand out features in convincing the coyest of customers to dive in.

Cath Kidston is a brand on top of its game, and looks well prepared to join in the summer fun.

How is your summer shaping up?
Need help in getting the sun to shine on your brand?

The Mango Recipe: Everyday Essentials & Classic Ingredients

The improvement in the Mango mens’ assortment goes back to old fashioned principles.

“Sell to customers what they want, when they want it” is the premise behind the move to authority and credibility that underpins the latest SS assortment.

Whilst the store is blocked by category for ease of shop and clarity of offer, the website picks up on this approach with highlight pages focused on core essentials and seasonal classics – “giving the customer what they want”

From the “Slim-fit” chino and the “5 pocket” pant, from the “Printed” shirt to the “Everyday washed” shirt the much loved classics are at the heart of the message communicated to customers, as well as the balance sheet communicated to the board.
For seasonal relevance the website selects the “Ready to Pack” wardrobe combining outfits for holiday and the beach, with essentials & traditional summer styles with the colours and keynotes of 2014.

Mango’s man is happy & healthy as he embarks on the summer months ahead.

How’s your summer assortment looking?
Essential fayre & tasty treats, or a mixed salad lacking in flavour?

Furla Lining: Looking inside the Bag

Story Linings.

Furla bring their world alive, communicating to a wider audience, with different tones and different tongues. The new “hero” Candy takes an oriental tour to the fashion capitols of the Far East, finding fame and fortune on the arms of the Candy converted.

WonderFurla takes to the streets to explore the looks that complement the totes, the satchels the clutches and the duffels. UGC takes a walk through the Furla fashion possibilities. And behind the formal facade the fashion foundation inspiring young designers to work their magic is exposed and explored adding value and integrity to this most discerning of accessories brands. And the brand played on.

Great Yarns: The Untold Riches of a Humble Past

In a world of future uncertainties,

yet high on nostalgia, heritage, vintage and the warmth & security of the rose-coloured past, there’s an immeasurable wealth in bringing back the past to bear the fruits of future commercial success.

Lyle & Scott is no fabrication, but the genuine material, and communicates attractively and intelligently its heritage and its history to current times. Skill abounds in drawing from the past yet being firmly entrenched in the present and learning the lessons of yesterday to propel it into the uncertainties of tomorrow, with the same integrity, quality, style and popularity that has seen it grow from strength to strength for the last 140 years.

Sporting Chances: Home Advantage for Hackett

Sporting actions speak louder than words,

…whilst spectacular sporting success speaks sales volumes as Hackett allies its image to some of the most prestigious sporting brands and successful social scenes. The upper echelons add desirability to polos, sweats and t-shirts adorned with the insignia and paraphernalia of exclusive sports clubs.

Hackett cleverly combines its reputation with elite collections, recommended ranges for taking the refined air of polo, classic racing and rowing occasions whilst explaining to the aspirational hoy-polloy the complexities of classic cool for successful sporting socialites.

…is there an unexplored sporting avenue for your brand to exploit?

Happy Landings: Home is where the Hackett Heart is

No discount diva.

The doyen of satirical style drives traffic through its doors with its usual combination of charm and whimsical wit. Street theatre adds drama to a significant sojourn into the world of flagship stores.

Social media combine with physical presence to drive anticipation, promote celebration and invite the world to a star studded premier party. The store takes centre stage, with personal facebook page and micro-site heralding Saturday Shoe Shining, Beefeater Gin Bars, Monogrammed magic and personal shopping. Where better than to put up your feet, than in the frenzied world of fun-loving Hackett.

Scotch & Soda: The World through a Glass Half Full

Lifestyle brands take inspiration from the globe, nourish it, nurture it and develop it for like-minded individuals throughout the world.

Scotch & Soda takes its soul of adventure from the streets of Amsterdam to the familiar scenes of the Seine, further-afield to African plains: from Savannah to Soho, from Paris to Paradise. The collections are carefully constructed and beautifully embellished delivered with style & simplicity into stores and social sites.

Web pages subtly combine product with context, breaking the conveyor belt format with injections of inspiration and carefully constructed narrative. Bringing individuality to the masses has led Scotch & Soda down an Amsterdam Avenue pop-up shop where artefacts and treasures from the travels of creative minds are free for exploration and discovery in their own right.