store layout Archives - Page 10 of 11

Archive by category "store layout" (Page 10)

Wide Assortment: Piquadro’s Spatial Awareness

Dimensions that you only dream about, offer the opportunity for Piquadro to showcase its assortment to the passing shopper.

Space and structural planning mirror category and collection ranging to provide a store that replicates the perfect pilot. The retailer response is a corridor of discovery on a journey from travel to totes, from fashion to functionality, with each family segmented and presented from the pages of the merchandising manual.

A democracy of display allows every passer-by to experience the full picture where windows and walls combine, defining a stage setting in the theatre of travel that is terminal 1, Madrid airport. Walking the walk, talking the talk, Piquadro provides the perfect expose for the captive consumer where lack of time and opportunity are now no excuse for ignoring impulse.

Breaking the Mould: Camper’s Creative Footprint

Original DNA, the USP of Camper, pervades every inch of the customers’ experience, maximising every foot with fun and flamboyance.

Step into Serrano to see the retailer cleverly communicate both democracy of choice as well as the celebration of the individual that earmarks the timeless Pelotas, the ingenious Twins, as milestones on Camper’s road to genuine uniqueness.

The stores walls house a thousand monochrome moulds where colour, texture and shape homogenise into a senseless setting, against which the detail, design and vibrant personality of this seasons sellers scream for attention amidst the silence. The parade is complete with a stand-off between today’s table displays and the whitewashed walls of yesteryear.

A sensation for the senses where Camper creates a tantalising tension between its footwear physiologies.

Legs 11: Selfridges Denim Devolution takes Shape

Selfridges destination denim stretched its legs and stepped out as the World’s largest dedicated denim studio.

No idle fascination this 2500 square metres throws a curved ball at the conventions of category collections with Selfridges claiming jeans from £11 to £11,000 in a range of over 11,000 pieces.

Denim journeys unfold past acrobatic mannequins and parades of pillars bedecked in blue. Our denim fabric focus, our fibre fascination is satisfied in the special space of the “Fit Studio,” the designate “Denim Taylor.” Denim specialists guide the traveller through the myriad of cuts, fits and fashion washes, ensuring every curve is flattered, every nerve un-shattered by the burden of choice.

For those with individual taste and dreams of denim devolution the Denim Taylor offers the perfect “nip” and “tuck” and the promise of a creation from scratch to satisfy the itch of even the most demanding denim devotee.

Make the most of your category heroes…

Puma21: Summer Season Came of Age

For 3 months Boxpark was home to Puma 21 where the specialist sports brand shared its space with an array of aspiring artists.

Charlotte Stone, the design collective – Circle London and Amar Stewart exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack 21 limited edition prints were given away with any Puma purchase, in a cool collaboration that illustrates exactly the ethos behind the Shoreditch social shopping destination.

Where’s your brand novelty…

Putting the Pieces Together: Jigsaw’s Picture of the Future

Within a jewelled cupcake’s throw from Selfridges an emporium of class and style opened its three doors to the fine people of Duke Street.

Under the umbrella of Jigsaw, three concepts shelter from the storms of a post-recession cloudburst, where three heads, three concepts and three propositions are seemingly better than one. Central to the physical store is the familiar Jigsaw collection, in unfamiliar surroundings, stripped bare from its heritage of art-nouveau adoration, with straight lines, order and angles amidst the changeable moods of concrete, tiles and wood.

The open space swallows ladies men’s and kids with an appetite for more in the shape of the bluebird store, migrating from Chelsea with an eclectic mix of contemporary styles in a landscape of brickwork and neon.

The piece de resistance, in the face of unstoppable change, is the Fernandez & Hall deli where Duke Street fashionistas and bloggers pass pleasant conversations between the serenity of the Jigsaw small talk and the roar of Oxford Street, outside.

Would developing different concepts allow you to speak more clearly to different customers?

Penneys from Heaven: In Dublin Fair City, Girls are so Pretty

No excuse for any girl not to look her best with the recent multi-million refurbishment of Penneys in central Dublin.

For Penneys in Ireland read Primark for the rest of us, but the fashion, fun and fabulous prices are familar to all. However here Penneys show another facet with the structural work not only creating a striking escalator and lift well but also used to open up original ironwork and glass roofing that add unexpected character and charm to an operator admired for its ruthless commercialism.

For low prices, don’t read low value, in an environment fit for the kings and queens of Dublin.

Kaleidoscope Kiko: Colour with Confidence

The Kiko Kaleidoscope engulfs the assortment of sunglassed shoppers, adding sparkle and excitement, converting bright young things into dark heroines.

Colour blindness soon recedes to an appreciation of order and authority in regimented rows of ranges and categories coordinated and segmented by size, colour and collection. Kiko carefully controls its space avoiding the chaos that such a vibrant product range could create, overpowering the customer and sending them in rapid retreat to locations of dull salvation.

Walls present logical essential categories and accessories where ranges are relayed with simple packaging and ordered colour palettes, whilst the floor modules present the personality permutations, the possible personas afforded by the clever coordination of eyes, lips, nails and skin.

In a world of oneness the steady growth of Kiko across international boundaries is certainly not one to be experienced from a safe distance.

Open: Welcome to the House of Fun

Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail.

Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given over to informally segmented room sets, a coffee bar and plenty of open space for activities and seasonal interaction.

From face painting to french fancies, giveaways to guacamole, and guitar greats to gourmet demonstrations the space was fun and fully social, featured through facebook and twitter whilst interestingly anonymous of the official JL site. The lower level served as a film house with selective screening of cool classics, introduced by doyens of the film fraternity to a decidedly select audience.

Open House exploded the John Lewis brand to a younger audience and kepts then coming back for more in this most innovative of omni-channel experiments.

The John Lewis hybrid store: take a tour through a format coming soon to a town near you.

John Lewis:
Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.

Exeter Stage Left: High Drama at John Lewis

Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.

The store is a hybrid concept, laying as it does between the traditional department store and the specialists home stores of the brand. The format lives for hotspots and focal points driving traffic and excitement between and through floors. The escalator wells provide enticing drama at the front of every floor from rows of mannequins, seaonal displays, hot brand areas and showcases for the new Home value range.

Within the floor layout showcase assortments give representation to each department, with key categories displayed with a little more drama that the traditional department store format. Reduced assortment is complemented by the many internet stations, stimulating the customer to explore the wider range, supplement their store purchases online and take advantage of the next day, click and collect.

Where trend has often faltered, the queen of tradition sails serenely into the brave new world of retail.

Never get too old to learn new tricks…
Do you need help adapting to the brave new world?