omni-channel retailing Archives - Page 14 of 15

Archive by category "omni-channel retailing" (Page 14)

Rules of Engagement: Game Changing Louis Vuitton

Not for the first time, it has taken a traditional brand to demonstrate how new technology and social engagement can enhance a reputation, communicate a product line and win over the hearts of both new and old alike, with humour, interaction and fun.

To promote its collection of leather cases for iphone, pads and books the brand has gone back to the heritage of computer games into the memories of its core customer, adding a new touch and freshness that will appeal to the sons and daughters of the rich & famous. In a combination of space invaders and video tennis Loius Vuitton uses cases as spacemen, destroyed at will in the defence of good taste and beautiful products.

The landing page is, as ever, beautifully created with a demonstration video, product information and of course the game itself in three levels of difficulty. This is not child’s play, but Louis Vuitton makes the game of social engagement look easy as it sweeps to victory in the power world of luxury brands.

Take a leisurely stroll through Athleta: Power to the She

Open: Welcome to the House of Fun

Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail.

Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given over to informally segmented room sets, a coffee bar and plenty of open space for activities and seasonal interaction.

From face painting to french fancies, giveaways to guacamole, and guitar greats to gourmet demonstrations the space was fun and fully social, featured through facebook and twitter whilst interestingly anonymous of the official JL site. The lower level served as a film house with selective screening of cool classics, introduced by doyens of the film fraternity to a decidedly select audience.

Open House exploded the John Lewis brand to a younger audience and kepts then coming back for more in this most innovative of omni-channel experiments.

Fender Casting: Vendor-Varvatos in the Stratosphere

Jon Varvatos lays its musical card on the multi-channel table.

Cool by association as the brand immerses itself in the world of music. Green Day collaborate on fashion campaigns whilst Paul Weller performs exclusively in the Bowery Store. What the retailer lacks in genuine personality is more than made up for as it rubs up close to some of the most fashionable and eligable shoulders in Manhatten and beyond.

Are you associating your brand with the right people?
Is a little bit of them, rubbing off on you?

Pinterest Gallery: John Lewis Exeter

John Lewis Exeter

Follow VM-unleashed! Ltd’s board Exeter Stage Left: High Drama at John Lewis on Pinterest.

The John Lewis hybrid store: take a tour through a format coming soon to a town near you.

John Lewis:
Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.

Raw Refined Refreshed: At Its UnDoctored Best

Dr Martens: A brand blended to perfection.

New initiatives and collaborations add different dimensions to the celebrated boot brand. Brutus fashion evokes the spirit of a bygone age, tattoo adds new and fascinating features to stereotypical styles, whilst Agyness Deyn’s designs add bows, beauty and frivolity to the famous features.

Many paths followed to the Doctor’s House.
Dr Martens. On the move.

Should brand and designer collaborations be on your strategic maps

“Invisible, impersonal and increasingly international commerce has played well into trusted hands of trusted brands, and laid open the way for well-known labels to take their place at the new omnichannel table.”

Exeter Stage Left: High Drama at John Lewis

Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.

The store is a hybrid concept, laying as it does between the traditional department store and the specialists home stores of the brand. The format lives for hotspots and focal points driving traffic and excitement between and through floors. The escalator wells provide enticing drama at the front of every floor from rows of mannequins, seaonal displays, hot brand areas and showcases for the new Home value range.

Within the floor layout showcase assortments give representation to each department, with key categories displayed with a little more drama that the traditional department store format. Reduced assortment is complemented by the many internet stations, stimulating the customer to explore the wider range, supplement their store purchases online and take advantage of the next day, click and collect.

Where trend has often faltered, the queen of tradition sails serenely into the brave new world of retail.

Never get too old to learn new tricks…
Do you need help adapting to the brave new world?

Summer Loved: Kidston Calm & Collected

Cath Kidston captures the calmness and coolness of a British summer like no one else.

The mood and feel is sublimely caught from every polka dot top of the home page to every striped bottom of the blog postings. And whilst every detail is in character the site also packs a commercial punch, with drop-dead, drop-down menus opening up the best seller assortment, summer edits and fashion highlights.

Instagram is chosen as the social channel of choice and works well in warming the spring souls as the stepping stone into the summer season. Cath’s stores involved in the fray as the emotional vehicles preparing for seaside fun. The site also hides some exceptional selling tools, with guides on buying the perfect summer bag, as well as excellent product pages where reviews are stand out features in convincing the coyest of customers to dive in.

Cath Kidston is a brand on top of its game, and looks well prepared to join in the summer fun.

How is your summer shaping up?
Need help in getting the sun to shine on your brand?