multi-category Archives - Page 5 of 5

Archive by category "multi-category" (Page 5)

The Streets of London – Primark’s Second Coming Stands Tall

OMG for HMV. 9000sqm of fashion oxygen was injected into the East side of Oxford Street with the opening of the retailers second flagship store in central London on the site of what was once HMV.

One year on, and with an extension looming the Primark band-wagon shows little sign of slowing, and why should it. The Oxford Street second store proving to be a watershed moment bringing tears to the eyes of competitors across Europe.

The design marked a more contemporary move from video walls, walk-through entrance tunnels with wall to wall graphics, the continued evolution away from impractical table displays to hanging garments and a variety of display developments inspired by the relatively new visual merchandising department.

And so the empire grows across now established markets in Spain and Portugal and through the still largely unexplored but potentially massively profitable cities of Germany and continental Europe with plans to cross the Atlantic. A watershed in deed!

Are you at a crossroads moment in your retail history?
What does the future hold for your business?

Penneys from Heaven: In Dublin Fair City, Girls are so Pretty

No excuse for any girl not to look her best with the recent multi-million refurbishment of Penneys in central Dublin.

For Penneys in Ireland read Primark for the rest of us, but the fashion, fun and fabulous prices are familar to all. However here Penneys show another facet with the structural work not only creating a striking escalator and lift well but also used to open up original ironwork and glass roofing that add unexpected character and charm to an operator admired for its ruthless commercialism.

For low prices, don’t read low value, in an environment fit for the kings and queens of Dublin.

Pinterest Gallery: John Lewis Exeter

John Lewis Exeter

Follow VM-unleashed! Ltd’s board Exeter Stage Left: High Drama at John Lewis on Pinterest.

The John Lewis hybrid store: take a tour through a format coming soon to a town near you.

John Lewis:
Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.

The House that Jack Built: Simple Style from John Lewis

In a yellow nod towards the modern kings of contemporary living John Lewis continues to expand and promote its House range of simple, stylish home products that won’t break the budget.

The collection now stands at 800 items from furniture and lighting to home decor, bathroom, bedroom, home office and kitchen. With a stylishly simple circle of yellow the product packaging makes a bold statement either fighting for favour amongst more recognised brands or as a keynote statement, a splash of yellow leading the way in seasonal events & promotions.

Either way, the cool and contemporary John Lewis is certainly here to stay.

Exeter Stage Left: High Drama at John Lewis

Five floors of experimental retail in a multi-channel world lands in the quiet city of Exeter.

The store is a hybrid concept, laying as it does between the traditional department store and the specialists home stores of the brand. The format lives for hotspots and focal points driving traffic and excitement between and through floors. The escalator wells provide enticing drama at the front of every floor from rows of mannequins, seaonal displays, hot brand areas and showcases for the new Home value range.

Within the floor layout showcase assortments give representation to each department, with key categories displayed with a little more drama that the traditional department store format. Reduced assortment is complemented by the many internet stations, stimulating the customer to explore the wider range, supplement their store purchases online and take advantage of the next day, click and collect.

Where trend has often faltered, the queen of tradition sails serenely into the brave new world of retail.

Never get too old to learn new tricks…
Do you need help adapting to the brave new world?

Cool Cat in the Capital: Tiger Earns its Stripes

Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs.

Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element from popular categories such as stationery, home decor, food and fashion with a keen eye on seasonality and relevance.

Star wall is the moustache fashion story in-line with current trend and charity events, and an ever growing and impressive Christmas assortment. Smart graphics, bold displays, ease of shop and an impulse to spend combine to create a conversion rate the envy of all.

Tiger is relatively unique in that is creams the impulse sales from a range of popular product categories, without the time and effort involved in developing complete departments and the complexities that entails.

Having said that they make retail look easy. There is excellent, fashionable design and amazing low prices. A combination that should never be taken for granted.

Are you focused on the “easy buys” or bogged down in the complexities of assortment structure planning?

Maxximum Potential: TK Putting on the Style

On the back of surging sales, TK Maxx plots its path to bargain brand domination with a central London flagship store in the heart of fashionista Covent Garden.

The selected assortment tailors to the trendy and the cash-strapped coveters of current labels. New to this store is the Goldlabel departments where only the very best premium brands rub shoulders literally with each other.

GoldLabel revels in an upscale store design with graphic wall bays, low density VM and vintage rails, whilst the whole store stands in splendid glory on wooden floors and bathes in the glow of intimate spotlighting.

Familiar to many, accessible to all and now attractive to a whole new demographic doyen.

Is there another market outside your comfort zone?
Are the rewards worth the gamble of developing an alternative proposition?