Home Archive by category "multi-category" (Page 4)

Category: multi-category

Beautiful Windows: The Body & Soul of Selfridges

Selfridges signature statements have always been most beautifully expressed through its window campaigns.

 

selfridges-beautiful-windows-letyourhairdown

Hello Beautiful gave the retailer another enviable excuse to pull out all the stops, crank up the creativity and delivery its most mouth-watering displays for a while. In its finest traditions, each window explored an individual concept within a wider theme, dissecting every possible angle and inspiration, before pulling everything together in the most imaginative and impeccable way possible.

Frame after frame, Hello Beautiful explored everything from eating yourself into shape, body art and colouring, the balance between nature and science, individual perfumes, the merits of the beard for men and the extremes of letting down your hair for ladies. In true interactive style, the windows also played their part in the dynamic event with a live screen relaying beauty makeovers and treatments from inside the store.

selfridges-beautiful-windows-paintedladies selfridges-beautiful-windows-notoneofthem selfridges-beautiful-windows-beardornottobeard

Scratching the surface, maybe, but never did windows reflect the fuller flavour of the main course in such an appetising way.

History in Black & White: John Lewis Unfolds with Every Footstep

It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary.

 

john-lewis-anniversary-windows-1904

In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions.

Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black & white, the backdrop to its colourful stories that span the decades.

A history book unfolds with every step from the dawn of “Ready-to-wear” clothing, the invention & evolution of electrical appliances, through the humble beginning of home furnishing drawing to a million millennium curtain closings. And so into the technological age the narrative unfolds further, dotting the I’s and crossing the T’s on IT, the internet and e-commerce.

john-lewis-150-anniversary-window-digital-age john-lewis-anniversary-windows-150-years john-lewis-anniversary-windows-hats-off

Omni-channel to all things and all people, many lines read in black and white ensure a bottom one permanently positioned in the black.

Hello Beautiful: Selfridges Showcases its Inner Beauty

With a now customary late Spring in its Step, Selfridges strides relentlessly onwards in its role as retail event destination in London.

 

selfridges-hello-beautiful-storefront

In a sequence of mega shows in a traditionally calm calendar month the premium department store has re-created everything from Carnival Brazil to Las Vegas Ostensicity and the celebrated BodyCraze voyerism that has been enshrined into the folk-lore of London’s lifestyle. Hello Beautiful brings to the fore the sizeable assortment of beauty brands that tread its hallowed boards, adding sparkle and magic in a month long celebration of outer and inner beauty.

A parade of pure inspiration, Selfridge windows cover every angle in beauty dust from hair extensions to food preparations, body art to mind science in its quest to unearth everyone’s beauty weak spot. A basement exclusive houses The Beauty Project where invited brands explore the future of looking good, whilst in the wonder room, marvel at the Fragrance lab where everyone is invited to explore their sense of smell, from evocative childhood memories to distinctive personal perfumes.

selfridges-hello-beautiful-let-your-hair-down selfridges-hello-beautiful-not-one-of-them selfridges-hello-beautiful-therefore-i-am

Selfridges, looking good and feeling beautiful, with the help of a few fabulous friends, and the continued involvement and adoration of the populace of London.

Left of Centre Fashion: The Value of Digital Communication

Not so long ago Lefties was at the periphery of the Inditex empire, viewed generally as an outlet for the unsellable assortment cast down from Zara, Stradivarius and the like. The poor relation, with a poor proposition for the poorer end of the fashion market.

 

lefties-digital-frontage

Now Lefties is at the vanguard of value fashion, with its same low prices, but with an assortment that is now fashionable and desirable to a wider market. The latest store environments show the revolution full-circle, adding more value to the low prices, with a light environment, tressel tables and bespoke furniture and a revolution in digital communication.

Mannequin groups are complemented with large promotional images for hero price points, whilst a journey through the store introduces smaller digital promotions and dynamic price signage.

Most striking is the external logo, not only communicating the brand name but a host of promotional messages flashing from left to right, announcing to the world low prices, daily and weekly product heroes, promotional offers, and the arrival in the Spanish fashion scene of another serious contender in the value fashion market.

lefties-hero-products lefties-new-environment lefties-promotional-graphics

VM-unleashed work with retail businesses on visual communication strategies for stores.

John Lewis: Never Standing Still – A Story Never Knowingly Undertold

Celebrating in style, John Lewis pulls out all the stops as it collaborates and coordinates its way through its Never Standing Still Campaign marking 150 years of the famous retailer.

 

john-lewis-150-years-homepage

Across blogs, twitter, facebook, instagram and pinterest content has been created and developed with suppliers and partners, and from its loyal legions of shoppers from 9 to 90 if not the magic 150. Centre stage is the TV campaign, in its full glory a 3 minute celebration of activity as it grows with its customer from childhood to maturity through the 15 decades of change that have marked its evolution.

Drawing from the past, with a commercial foothold in the present the retailer has collaborated with some of its most loyal and longstanding partners such as Barbour and Paul Smith, developing heritage collections fit for the fashion kings of the here and now. The campaign includes many opportunities for interaction with twitter feeds inviting everyone to share their own experiences of Never Standing Still, as well as competitions for sharing their best John Lewis moments from both sides of the sales counter.

 

john-lewis-150-years-never-standing-still-video john-lewis-150-years-barbour john-lewis-150-years-your-story

Wholesome and rounded, thoughtful and inspiring, the history of John Lewis never looked so good in the digital world.

Happy Anniversary: John Lewis Never Knowingly Undertold.

Perfect timing for John Lewis, as a notable anniversary coincides with the best ever period for the UKs favourite retailer.

 

john-lewis-150-anniversaery-window

As at home in the omni-channel world as it once was in its humble drapers shop the retailer goes from strength to strength breaking commercial thresholds and competitors hearts. To celebrate with style the flagship London store is bedecked in banners from head to toe, with exclusive products, special collaborations and limited edition bags in pastel blues, aqua greens and orange hues.

This store has a story to tell and the windows give a running commentary, a chronological dialogue to the events and innovations that have shaped the retailer from the 1860s. But this is not just some happy ending, but an ongoing saga, no overnight sensation but a timeless tale where the demons of downturns, the spectres of recession are vanquished and repelled, and where “once upon a time” turns always into “happy ever after.”

 

john-lewis-150-anniversary-window-150 john-lewis-150-anniversary-internal-display john-lewis-150-anniversary-window-digital-age

Life has never been better at John Lewis in a story never knowingly undertold.

Pinterest Gallery: Designs on the Future, Digital Debenhams

Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store.

 

Building on its Designers for Debenhams the retailer embarks on a renewed and re-energised celebration of is unique proposition with larger footprints, distinct decoration and more potent graphic communication. In a celebration of service, cash desks and corporate spaces are celebrated in bright hues, heralding a physical and strategic return to service.

 

Follow VM-unleashed! Ltd’s board Designs on the Future: Digital Debenhams on Pinterest.

 

pinterest-gallery-bar

Take a YouTube tour through Digital Debenhams

Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store.

Building on its Designers for Debenhams the retailer embarks on a renewed and re-energised celebration of is unique proposition with larger footprints, distinct decoration and more potent graphic communication. In a celebration of service, cash desks and corporate spaces are celebrated in bright hues, heralding a physical and strategic return to service.

 

 

you-tube-bar-left

Designs on the Future: Digital Debenhams

Debenhams develops into the multi-channel arena delivering a blueprint for the future in its fully re-furbished flagship store.

 

debenhams- customer-service-colour

Building on its Designers for Debenhams the retailer embarks on a renewed and re-energised celebration of is unique proposition with larger footprints, distinct decoration and more potent graphic communication. In a celebration of service, cash desks and corporate spaces are celebrated in bright hues, heralding a physical and strategic return to service.

At the core of the new design is the presence of an omni-channel offering with a dedicated click and collect service area and a scattering of terminals in key departments allowing the customer to browse and order directly from the store. The in-store initiatives coordinate with a new e-commerce revamp as this traditionally strong performer plays its classic hand in the only game in town.

Designers at Debenhams, with designs on the future.

 

debenhams-bright-new-world debenhams-click-and-collect debenhams-designers-developed