location strategy Archives - Page 11 of 11

Archive by category "location strategy" (Page 11)

Soho Alive & Kicking: The Jimi Hendrix Experience

Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least, with the Jimi Hendrix Pop-up

“People, Hell & Angels” is the latest and most authentic posthumous album from the 60’s guitar hero. And to launch the album a unique Pop-up shop has arrived just off Carnaby Street, in a music launch that captures the life & spirit of that bygone, psychadelic age.

The store is home to the entire Hendrix catalgoue collection, merchandise and memorabilia, but to really soak up the Hendrix experience visit the basement. Here Fender, the instrument of choice for the guitar great, has taken its home for 2 weeks, displaying its range of guitars, with hourly masterclasses on re-creating the Hendrix sound for any budding guitar greats.

A fitting tribute to Soho, and a fitting tribute to Hendrix, brought together again 50 years after.

Need help making the most of your heritage?
Undervaluing the role of the pop-up store?

Benefit’s underground experience: see the Pinterest Gallery

Follow VM-unleashed! Ltd’s board Hidden Benefit: Beauty on a Different Level on Pinterest.

Cool Cat in the Capital: Tiger Earns its Stripes

Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs.

Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element from popular categories such as stationery, home decor, food and fashion with a keen eye on seasonality and relevance.

Star wall is the moustache fashion story in-line with current trend and charity events, and an ever growing and impressive Christmas assortment. Smart graphics, bold displays, ease of shop and an impulse to spend combine to create a conversion rate the envy of all.

Tiger is relatively unique in that is creams the impulse sales from a range of popular product categories, without the time and effort involved in developing complete departments and the complexities that entails.

Having said that they make retail look easy. There is excellent, fashionable design and amazing low prices. A combination that should never be taken for granted.

Are you focused on the “easy buys” or bogged down in the complexities of assortment structure planning?

Window-Framed!: Virtual Mirror becomes a RayBan Reality

Innovation & imagination driving brand curiority, footfall and pounds in the till.

Crowds of curious shoppers jostle for a place in front of the virtual mirror outside the handful of Rayban Stores worldwide. Technology that has been a favourite online feature allows the willing to select their favourite classic Rayban shape and apply to their face. Once fixed to the face the frames follow the model as they twist and rotate their face in front of the camera.

The result is magnetic and instant window promotion, and in-store fame for the unwitting participant.

Having trouble getting passers-by to stick to your windows?

Hackett’s Special Place: Popular by Demand

Join me on a trip through Hackett’s worldwide flagship store…

Hackett’s new home is where the heart is.

Moving 200 yards along Regent Street has taken the lifestyle retailer a million miles to a three level elegant emporium combining space to breathe with intimate corners and surprises around every eloquent elevation. Flagship brand distinction, engagement on an emotional level is the name of the Hackett game; and it plays to win.

A selection of seductive services supply the brand soul, from the Beefeater Gin Bar, quenching the dry thirst, to the tailoring shop, and personalised monogram bar, wetting the appetite for that unique purchase. From top to bottom, a basement boutique for “young Britons” furnished with an ornamental tree whose live branches mark the seasons, a second floor Saturday shoe shining experience, the store pulls out the stops as it starts to create the very British buzz that is Hackett.

https://www.youtube.com/user/VMunleashed

Maxximum Potential: TK Putting on the Style

On the back of surging sales, TK Maxx plots its path to bargain brand domination with a central London flagship store in the heart of fashionista Covent Garden.

The selected assortment tailors to the trendy and the cash-strapped coveters of current labels. New to this store is the Goldlabel departments where only the very best premium brands rub shoulders literally with each other.

GoldLabel revels in an upscale store design with graphic wall bays, low density VM and vintage rails, whilst the whole store stands in splendid glory on wooden floors and bathes in the glow of intimate spotlighting.

Familiar to many, accessible to all and now attractive to a whole new demographic doyen.

Is there another market outside your comfort zone?
Are the rewards worth the gamble of developing an alternative proposition?

Mango bearing Fruit: Sewing Seeds of Kids Success

Assortment leads the way as Mango open its first kids store in Valencia.

Unremarkable in terms of store environment the space sings with the colours and craftsmanship of a well conceived and commercially developed range. The walls play home to carefully constructed coordinated stories, bringing together classic silhouettes and best seller categories for both boy and girl. Colours are clean but commercially conservative whilst unnecessary enhancement is avoided to good effect.

The delight, not the devil, is therefore in the detail of everything from denim to dresses. Frontal hanging on stepped levels coordinated into silhouettes whilst allowing the simplicity and sensibility of each line to shine through the collection.

Floor space is dedicated to authority tables of basics and best seller classic in a god combination of seasonal and core colours with summer patterns to raise and highlight the collection. Whilst the store and display leave plenty of room for further improvement in brand engagement & store experience, the evolution of the Mango kids concept is at the very least going forwards from a position of product strength.

A refreshing contrast to many new concepts and developments where the form leads the function and the creativity leads the commerciality to the ultimate detriment of all.

When you develop new initiatives are they always built on an assured assortment?
Resist the temptation to be creative without commercial acumen.

From Boys to Men: Mango comes of Age

Fashion credentials do not always translate easily between genders.

Particularly when a dominant female perception has been built for many years, the move to menswear can be difficult and delicate to position. Ironically the stronger the female brand, the more successful the style, the fashion and the focus, then the more difficult for menswear to find its voice. It often becomes the “black-widow spider” groomed for success, but ultimately devoured by its stronger bride.

Mango menswear has finally found its voice, thrown off the shroud of ladieswear and found a comfortable, commercial place of its own. The new store in Valencia is standalone, and standing tall and has discovered something it has never had before – authority.

The clothes have style and sharpness but are built around solid categories, delivered with boldness as walls of shirts, tables of denim, mannequin rows of trousers where coordination is restricted to combining categories in an obvious and appealing way.

From top to bottom, short to shoes, Mango Men has come of age!

Do you have the problem of balancing the proposition of mens and womens fashion? Which came first, the chicken or the egg – and do you have the recipe for the perfect omelette or does the classic mixed salad prevail?

Crew’s Control: Red Hot BluePrint for International Expansion

After the tantalising teaser of mens and womens only stores,

… the fully fledged J Crew opened with fun and fanfares, and stars & stripes, in London’s Regent Street. The template taken from major US cities sits comfortably amongst the mid-level and high level brands of one of the UKs most prestigious addresses.

However, of more significance than bricks and mortar, furniture & fixtures, tops and trousers is the expansion strategy combining both the landing of identikit stores to identified customer segments throughout the globe, in combination with the entry of exclusive niche fashion destinations, assortment and experience elite, located in select sites, destinations for the well-heeled.

Fashion flagships and exclusive emporiums suit the wider objective of creating a worldwide brand, which is both in-reach yet out-of-reach. Exclusivity with Economics.

…are you being smart & sophisticated when it comes to your international expansion, format development, customer segmentation…location strategy

Hackett’s Special Place: Popular by Demand

Hackett’s new home is where the heart is.

Flagship brand distinction, engagement on an emotional level is the name of the Hackett game; and it plays to win. A selection of seductive services supply the brand soul, from the Beefeater Gin Bar, quenching the dry thirst, to the tailoring shop, and personalised monogram bar, wetting the appetite for that unique purchase.

From top to bottom, a basement boutique for “young Britons” furnished with an ornamental tree whose live branches mark the seasons, a second floor Saturday shoe shining experience, the store pulls out the stops as it starts to create the very British buzz that is Hackett.

Soho returning to its roots as the 21st Century Jimi Hendrix experience returns to its streets, for a few weeks at least, with the Jimi Hendrix Pop-up

A fitting tribute to Soho, and a fitting tribute to Hendrix, brought together again 50 years after.

Need help making the most of your heritage? Undervaluing the role of the pop-up store?

On the back of surging sales, TK Maxx plots its path to bargain brand domination with a central London flagship store in the heart of fashionista Covent Garden.

Familiar to many, accessible to all and now attractive to a whole new demographic doyen.

Need help making the most of your heritage?
Undervaluing the role of the pop-up store?