location strategy Archives - Page 10 of 11

Archive by category "location strategy" (Page 10)

Sweet Sounds for UrbanEars: Colour in a World of White Noise

A simple store speaking louder than words makes the action of listening a pleasure and an experience.

UrbanEars is a concept in listening from Scandinavia, an ergonomic and aesthetic sound sensation for all the world to enjoy. The concept is based around colour , sound quality and the pleasure of wearing headphone in the office, on the train, commuting on your bike or on a plane.

The store presents its product as individual heroes, each which its intrinsic features and sound philosophy combined with a rainbow of colour tone, or a sound block of blue and red or green.

The hero presentation is complete with a spectrum of distinctive and desirable boxes creating and delivering colour in a world of white noise.

Colour is always considered the most powerful visual display tool.
Here Urbanears uses the familiar spectrum of colour developed by Apple and taken up by a myriad of retailers and brands from Mini to Morphy Richards.

Is there an opportunity for colour in your business?
Do you live in a grey world?

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

Hidden Benefit: Beauty on a Different Level

Something beautiful happened on the way to Carnaby Street.

Benefits abound in this destination cosmetic store which hides its beauty bushel beneath the streets of London. The inviting staircase leads to the hidden delights of the basement bars. From brows to nails, from body waxing and spray tanning to blow drying and champagne sipping no bar is too high.

Whether its bubbles on the lips or fizz on the face this beauty basement promises to be the destination of choice for pampering parties, corporate calming or just some personal preening below the cut and thrust of Carnaby, the sights and sounds of Soho.

Gyroscopical; Chronological; Cosmonautical: Brilliant Breitling

Time waits for no-one

…and Breitling have wasted no time at all in propelling itself to the forefront of watch design and manufacturing par excellence. Every face tells a story and Breitling communicates every story with style, with integrity and with a precision that complements the design of its watches perfectly.

The new store environment brilliantly combines the precious, authority of the watch displays with powerful store graphics, cartoons reminiscent of the halcien days of aeronautical development. Add to this the beautifully designed fixtures again drawing from the brands aeronautical and engineering heritage and the store is picture perfect, a ticking timepiece of creativity and design excellence.

Power Player: Reebok Reefreshed, Reenergised

Hot on the Heels of Athleta, Reebok unveils its urban equivalent…

a hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of performance sportswear.

Centrepiece of the store is the activity wall with clubs, training and personal fitness management, whilst footwear walls take centre stage in both mens and womenswear.

This store feels friendly, intimate and inviting, filled with invention and incentive for a fitter, fulfilled future.

The customer engagement and experience is essential to loyalty to a brand and a store.
Reebok reflects this retailer obsession with involvement where the product and the lifestyle come together.

Are there ways that your brand, your product and essentially your stores can create a lifestyle experience for your customers, keeping them happy and loyal?

One Seagull Makes an Evisu Summer: Hand Painted Pocket Poetry

The intimate environs of Boxpark create the perfect setting for the individual art of the exclusive denim brand.

Obsessive in detail the manufacturer maintains its personalised proposition through the option of hand-painted pocket designs from its iconic seagull to a variety of signature signs.

Inspired by the denim decoration of 1950s America where cotton was in short supply and paint creativity the only opportunity to customise your legwear, the vintage feel and personal nature of each product is complete as the individual cracking and distressing of each design makes every denim a unique representation of the Evisu brand.

Where’s your inspiration coming from?

Puma21: Summer Season Came of Age

For 3 months Boxpark was home to Puma 21 where the specialist sports brand shared its space with an array of aspiring artists.

Charlotte Stone, the design collective – Circle London and Amar Stewart exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack 21 limited edition prints were given away with any Puma purchase, in a cool collaboration that illustrates exactly the ethos behind the Shoreditch social shopping destination.

Where’s your brand novelty…

Putting the Pieces Together: Jigsaw’s Picture of the Future

Within a jewelled cupcake’s throw from Selfridges an emporium of class and style opened its three doors to the fine people of Duke Street.

Under the umbrella of Jigsaw, three concepts shelter from the storms of a post-recession cloudburst, where three heads, three concepts and three propositions are seemingly better than one. Central to the physical store is the familiar Jigsaw collection, in unfamiliar surroundings, stripped bare from its heritage of art-nouveau adoration, with straight lines, order and angles amidst the changeable moods of concrete, tiles and wood.

The open space swallows ladies men’s and kids with an appetite for more in the shape of the bluebird store, migrating from Chelsea with an eclectic mix of contemporary styles in a landscape of brickwork and neon.

The piece de resistance, in the face of unstoppable change, is the Fernandez & Hall deli where Duke Street fashionistas and bloggers pass pleasant conversations between the serenity of the Jigsaw small talk and the roar of Oxford Street, outside.

Would developing different concepts allow you to speak more clearly to different customers?

The Streets of London – Primark’s Second Coming Stands Tall

OMG for HMV. 9000sqm of fashion oxygen was injected into the East side of Oxford Street with the opening of the retailers second flagship store in central London on the site of what was once HMV.

One year on, and with an extension looming the Primark band-wagon shows little sign of slowing, and why should it. The Oxford Street second store proving to be a watershed moment bringing tears to the eyes of competitors across Europe.

The design marked a more contemporary move from video walls, walk-through entrance tunnels with wall to wall graphics, the continued evolution away from impractical table displays to hanging garments and a variety of display developments inspired by the relatively new visual merchandising department.

And so the empire grows across now established markets in Spain and Portugal and through the still largely unexplored but potentially massively profitable cities of Germany and continental Europe with plans to cross the Atlantic. A watershed in deed!

Are you at a crossroads moment in your retail history?
What does the future hold for your business?

Crew Cut: Subtle Snapshot of What’s-in Store

Baited breath awaited the arrival of the much vaunted J Crew flagship store on Regent Street.

However for the impatient and curious a subtle appetizer awaits amidst the stylish surroundings of Lambs Conduit, number thirty eight. In keeping with its history of opening specialist stores in its native New York the London store is a menswear outlet, selling stylish soft, in a world of traditional tayloring.

Individual displays echo the exclusive environment whilst the standout sales desk offers a glimpse of elegant eye-candy displaying jewellery and accessories for the well-suited and well informed.

Are you a one-trick pony?
Need help developing a stable of thoroughbreds for every race?

Open: Welcome to the House of Fun

Something pretty peculiar popped up in Islington. The coolest collection of contemporary living from the safest pair of hands in British retail.

Open House was a month long John Lewis pop-up experience exclusively featuring the House collection of Britains favourite retailer. The whole was housed in a two-floor space with the ground level given over to informally segmented room sets, a coffee bar and plenty of open space for activities and seasonal interaction.

From face painting to french fancies, giveaways to guacamole, and guitar greats to gourmet demonstrations the space was fun and fully social, featured through facebook and twitter whilst interestingly anonymous of the official JL site. The lower level served as a film house with selective screening of cool classics, introduced by doyens of the film fraternity to a decidedly select audience.

Open House exploded the John Lewis brand to a younger audience and kepts then coming back for more in this most innovative of omni-channel experiments.