Charlotte Stone, the design collective – Circle London and Amar Stewart exhibited works alongside a limited edition of exclusive Puma products. From the Oslo Crew Sweat to the Traction Backpack 21 limited edition prints were given away with any Puma purchase, in a cool collaboration that illustrates exactly the ethos behind the Shoreditch social shopping destination.
Priority position passes to the replica kit of the competing nations in the king of cups. Centre stage to Azzurri blue, Italian kit supported by sports tops and casual Ts. Left of centre, Senegal and Ghana add colour and pace from the emerging African climes, whilst the Latin latex of Uruguay adds balance and symmetry of speed with a cool blue show from South American skies.
Beyond the competitive displays the store is emblazoned in pink and blue, across feature displays, merchandise schemes and a play area with a two- toned table football temptation enticing all to compete in an atmosphere of fun and friendship where the sides are neutral and sport for all is the only winner.
A stroll around the billboards, a flick through the magazines, will easily reveal the familiar face, fronting fashionable brands such as Breitling, Belstaff and the iconic British Bentley.
True the superstar shares admirable qualities with these benchmark brands. Timeless style, sartorial elegance, intrinsic quality and unique craftsmanship are all expressions that effortlessly cross the touch lines of watch making, engineering, tailoring and have occasionally been used to embellish the reputation of one of the world’s greatest soccer stars, or glamour superstars depending which side of the celebrity fence you sit.
One thing for sure, that teamwork always wins out over the performance of a single solo display, and the fancy foot work that engineered this happy band shows no sign yet of letting in any cheap goals.
Bathed in a blissful blue…
the Asics flagship stores exude a confidence that comes from being one of the premium performance footwear brands. There is authority and integrity in the regimented displays, the streamlined athletic mannequins and the tactile surfaces of the store.
Focal to the proposition and the adventure through the store is the footwear laboratory where potential purchasers can participate in a plethera of tests to find the perfect footwear for their desired activities.
“Let for your Feet Speak” states the lab in a store that speaks for itself.
There are always ways to bring your brand and product to life for the customer.
It may not be as obvious or dramatic as the Asics footwear lab, but if there is a brand, a proposition and a product there are always stories to bring alive!
