Home Archive by category "leisure & sport" (Page 5)

Category: leisure & sport

Adi-Dazzler: Walking the Road to World Cup Victory

Germany’s World Cup in every sense. The national team won the trophy, whilst the country’s famous sportswear brand Adidas, swept the manufacturers board with both finalists and the winners of the golden boot and the golden ball.

 

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The clean sweep was reward for a brand that has a proud history of making specialist footwear for its very special sportsmen & sportswomen.  Its landmarks are best told through its products and a visit to your local Adidas store may well yield a unique representation, a calendar of champions who spoke with their actions and not with their words.

The role of Adidas honour includes erstwhile pioneers of sporting achievement from Jesse Owens to Dick Fosbury, from Mohammad Ali to Bob Beamon, and a couple of nods of acknowledgement to the worlds of ice skating and hiking from the 1930s that belonged to a certain Mr Dassler. Adi Dassler, pioneer of modern sports footwear, transformed the humble trade of cobbling into a specialist art-form combining technology and beauty.

One man’s many steps on the mountains of Germany, went along way to creating the huge strides that have led to sports manufacturing’s world domination.

 

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Have you got a humble past to share with your customers.
VM-unleashed helps retail clients to communicate their added-value through balanced In-bound Retail Marketing Calendar

 

Nike+ Club: Running on Emotion

Find your way to the top storey of Nike on Oxford Street and find the Nike+ Club, a haven for all things feminine.

 

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As the tourist throng recedes floor by floor the atmosphere here is rarified, intimate and inviting. Nike leads the field in womens fitness and time spent here re-enforces not just the technical clothing, the customised shoes, the exclusive training gear in limited edition World Cup colours but a whole world of intereaction and engagement with its customers that leaves other retailers trailing behind.

The Nike+ Club is present is several flagship stores from nearby Covent Garden to the further outposts of Nike UK from Manchester to Glasgow, but here in London’ heart it finds its most defined incarnation.

 

Nike + Club is built around Running, with weekly classes from the stores entrance through the streets of Central London, like a spiders web unfurling its latex ambassadors across a range of routes for all abilities.

Oxford Circus supplements running with a variety of services and classes from Yoga to technical clothing fitting, and a running assessment centre to find the right shoe for you.

What Nike Club represents, more than the proverbial “third place” is an environment to relax and explore where taking part is most important and “first place” is reserved for all.

 

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VM-unleashed works with retail clients on developing concepts for engaging and interactive store concepts…

Carpe Diem: Seize every Nike opportunity

Think football, think World Cup, think leary overweight men in replica kits? Think again, think high technology fitness wear, think the colours of the world’s most famous football teams as you’ve never seen them before; think Nike World Cup, think opportunity and think innovation.

 

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Irrespective of the World Cup feeding frenzy Nike has projected itself to the forefront of retail innovation, of store experience and merchandise development. The Federation Collection is playing to packed Galleries in Nike stores everywhere, an assortment of ladies fitness wear specially designed for the World Cup period, in the gold of Brazil, the tricolor of France and the red and white of England, with delicious design details commemorating the kit of each country’s most celebrated soccer moments.

Including the fairer sex in a truly commercial way, in a very much male orientated event is a true testament to Nikes forward thinking strategies and product focused branding.

Nike, seizing the day, seizing the opportunities, seizing the initiative.

 

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VM-unleashed works with retail businesses to maximize the merchandise opportunities of events and seasonality.

Power Player: Reebok Reefreshed, Reenergised

 

Reebok active mannequins

Hot on the Heels of Athleta, Reebok unveils its urban equivalent…

 

a hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of performance sportswear.

Centrepiece of the store is the activity wall with clubs, training and personal fitness management, whilst footwear walls take centre stage in both mens and womenswear.

This store feels friendly, intimate and inviting, filled with invention and incentive for a fitter, fulfilled future.

 

Reebok Workout Wall  Reebok Members Wall  Reebok footwear wall

The customer engagement and experience is essential to loyalty to a brand and a store.
Reebok reflects this retailer obsession with involvement where the product and the lifestyle come together.

Are there ways that your brand, your product and essentially your stores can create a lifestyle experience for your customers, keeping them happy and loyal?

Nike Pinterest Gallery of “His Magista is in Town:” A Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots.

 

In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear. The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game.

 

Follow VM-unleashed! Ltd’s board His Magista is in Town: Nike’s Beast of a Boot on Pinterest.

 

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Balancing Act Up and Running: Go Directly to Sports

She Runs. He Runs.” is a new proposition on the footwear floor of Sports Direct, the discount leader in the European sports market.

 

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Regularly criticised for its level of expertise and service, particularly in the footwear world where technical information and brand communication is essential in the buying process, it has teamed up with New Balance, specialist manufacturer of sports footwear.

With the strapline “Pound for Pound the best running shoes in the market” this footwear tie-up would seem to be a marriage made in value heaven. Prospective customers avail themselves of the electronic footwear machine which not only measures the size of shoe required but also grades feet by the height of their arch and the shape of the foot.

The resulting diaped diagnosis can then be matched to an extensive range of New Balance running shoes all coded and segmented by the appropriate shape and foot arch suitability.

With enough information for a qualified selection, ease of use and fast to act this initiative seems set to run for a while yet.

 

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Cap in Hand: A New Era in Headwear

To be head and shoulders above a crowded category requires dominance of range and unparalleled choice.

 

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A New Era has dawned in the competitive market for souvenir and sporting caps inspired by the vast array of US sporting franchises whose merchandisers market everything from replica kits, memorabilia and the ubiquitous baseball cap.

The central London store has an urban feel with brick wall to brick wall cap displays expanding the experience from sporting team allegiance to blockbuster films, superhero insignia, city branding from across the globe to a spectrum of smartly styled caps, free from fraternity in a striking colour spectrum.

The design cleverly hides available sizes in pull-out drawers behind the displays, shaving centimetres from the store, adding category claustrophobia and an even higher intensity to an unsurpassed assortment.

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Hats off. Respect is Due.

Translating Success at JD: In situ in Espana

Riding high on unprecedented success in the UK market the JD recipe of sports fashion brands, fashion footwear domination and multi-buy promotions takes the logical leap from high streets to airports and latterly the lanes and boulevards of continental Europe.

 

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This invasion of stealth reproduces the King of Trainers concept. The formula of trading the best brands and most inspirational icons around translates perfectly to the taste and languages of all nations, whilst the like of Nike, Adidas, Converse, Vans & Puma continue to develop their brand equity across the globe.  The store format is familiar from Manchester to Madrid, the claim the same, and the success guaranteed for a retailer that focuses on selling to the customer exactly what they want, wherever they happen to be.

jd-unfamiliar-territory jd-multi-buy-tables jd-nino-displays

His Magista is in Town: Nike’s Beast of a Boot

A beast awaits for the unwitting soccer star too big for his boots. The Nike Magista.

 

nike-magista-create-attack

In Nike Town there’s only one hero in a store that celebrates many, waiting to catch any passing would-be superstars tempted in by the promise of miraculous skills, fabulous footwork and a future in the fantasy world of football footwear.

The Magista is the new “super-boot” from Nike, worn by the rich and famous from the privileged echelons of the glorious game. With World Cup fever raising the temperature Magista takes centre stage, as a cunningly created giant spider, fresh from the forests of the Amazon, the backwaters of Brazil.

Fluorescent windows, inspired by the supernatural sci-fi B-films of the fifties, give the boot an almost supernatural persona as it promises to “Create” & “Attack” in the best tradition of out-of-this-world encounters.

From weird and wonderful, to gargantuan graphics here is one world superstar who has timed his run to perfection!

 

nike-magista-creature-display nike-magista-interactive-area nike-magista-star-window

How is your World Cup going?