leisure & sport Archives - Page 4 of 7

Archive by category "leisure & sport" (Page 4)

Horti-Cultural: The Centre of the Gastro Gardening Universe

Notcutts have embarked on a journey of discovery from languishing local garden centres to regional destinations for the horticultural and gastronomic worlds.

The newly opened Nottingham store features a food extravaganza turning the traditional top soil of garden centre cafes on its head, as it creates serious furrows in the brows of Beefeaters, Harvesters and other nearby eateries.

The concept has taken the cup of tea and daily hotplate, into the arena of “Street Food” introducing into the “sticks” the excitement and exploration found in trendy neck-of-the-woods such as Borough Market and Camden Wharf. In an ingenious hotpot of fusion, French Citroen vans combine with fish and chips, pies and mash with “Cook Au Van” and an array of croissants, cobs and copious cakes, enough to keep the clientele happy till the cows come home.

In the current culture of eating on the go, where every departure from the home is accompanied by several bites to eat, Notcutts and design agency Dalziel+Pow, have elevated this trend from an impulse afterthought into the absolute destination – dining in style amongst the engaging atmosphere of country gardens.

The clever touch is introducing the excitement of the new theatre to a traditional customer, where the pleasant surprise of an elevated atmosphere and dining experience is not cut short and curtailed by the shock of new cuisine.

All the fun of traditional fayre with a generous helping of city street culture.

Is your traditional format ready for an overhaul?

Do you maximise the revenue and traffic opportunities from cafes and food sales?

VM-unleashed has worked with a variety of brands, retailers and design agencies developing the commercial and creative concepts to transform retail environments.

tim.radley@vm-unleashed.com

VM-unleashed monitors and celebrates best practice such as Notcutts, and their collaboration with Dalziel+Pow, to advise our clients and make then more profitable.

Foyles Literary Statement: Where Actions Speak Louder than Words

On a street synonymous with literature a new chapter has been written in the tumultuous tale of the traditional bookstore. Foyles may have physically moved only metres, but as a concept it has made a journey that brings it into a new century and a completely different world.

No more so than in the tactile world of books has the impact of the omnichannel presence been felt. The bookstore format has not only had to fight new channels to browse and buy books, but also ground breaking new media on which to transport, translate and digest the content itself. From Shelley to Shakespeare, Byron to Betjeman poetic injustice indeed.

However to every action a reaction, and Foyles has reacted by embracing and creating a literary third place, between the technological tedium of the workplace, and the socially connected chaos of the home; a place where time can be celebrated and cherished with a book, an exhibition, a conversation or a solitary moment in this world of the written word.

The new building is an architectural marvel, with is central atrium carving a cultural breath of fresh literal air through the many levels of laden shelving. Through the midst of material each floor forms a labyrinth for exploration and delight, dotted with bestseller displays, social oases, comfortable couches, exhibition spaces, communal cafes, the lure of a classic vinyl store for Jazz buffs, and a celebration of classical sheet music second to none.

For lovers of books the new Foyles heads straight to the heart.

Do you need to revolutionise your proposition?

Has your concept responded to the new-world marketplace and your changing customer behaviour?

VM-unleashed has have worked with a variety of brands and retailers helping to define the correct channel strategy, and best practice delivery within each channel.

For more information…
tim.radley@vm-unleashed.com

VM-unleashed monitors and celebrates best practice such as Foyles, to advise our clients and make then more profitable.

Passion Fruit: Lululemon Squeezing Life to the Full

Shops don’t just sell and retailers don’t just retail in the passionate world of modern consumer brands.

Talking the talk has moved to walking the walk and now to dreaming the dream, where assortment and retail store portfolios are simply the essential baggage required for living the life of the brand.

Yoga inspired Lululemon is literally helping to turn the retail experience on its head. Inspired by a love of fitness technically driven specialist clothing has been developed in a clamour to escape from a world of clinging cotton and the tracksuit turmoil of traditional training. Disinterested staff have been reborn as brand ambassadors with fulfilling lives flirting between classes, blogging, teaching and inspiring inside the ideology that embraces Lululemon stores.

Witness an environment with changing rooms for engaging in exercise not trying on clothes, a water fountain for hydrating the body as well as the soul, and an adrenaline buzz that promises to perform something that scares you each day.

Rest assured, life is safe and fulfilling inside the holistic home that is Lululemon.

E-Rapha-lite Movement: The Art of Cyber-Cycling

The true omnichannel customer experience embraces and evolves every touchpoint. It makes the customer dream and aspire, reassures their concerns, educates their knowledge and supports them before, during and after every purchase, from their first purchase. Rapha does all of that and more.

Rapha is the yellow jersey of cycling branding, king of the multi-channel mountains and the sprint king of content management and customer engagement. In the peloton of professional competitors, every corner is covered, every breakaway anticipated as Rapha builds an enviable position as every cyclist’s aspirational accomplice.

The website communicates a genuine passion for cycling from the sponsorship of world famous teams to the evolution and development of events and races for everyone from the enthusiastic amateur, to the aspiring professional. Blogs, videos, interviews and competitions are all harnessed as the brand illustrates its journey on the road to designing and building some of the most innovative equipment on the market and allows their customers to rub shoulders and saddles with the giants of the sport.

With a team of tens of thousands, cyber-cycling becomes a commercial reality, in the trusted hands of Rapha.

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

Pre-Rapha-lite Revolutuons : Art on Two Wheels

The Rapha showcase store in London’s Soho lives the beautiful life on 2 wheels and is a meeting place, a discussion point, a destination for reverence of the ultimate cycle brand.

Customer experience is core as product excellence blends with expertise and adrenaline for an atmosphere of true-life experiences and coffee with conviviality as cycle life finds a new home.

Community clamour has already actioned a coffee recycling with an extension of the café, with wider menus, expanded capacity and more creature comforts to entice and entrap the curious cyclist and the engrained enthusiast.

Doing the doing, walking the walk, cycling the road and drinking the coffee have become the essential brand component in Selling the sell.

A Sonic Site for Sore Eyes is Music to Your Urbanears

The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you.

Limited editions combine function and fashion, with the superbly subtly coloured Pumpkin capturing amber audio ambiance ideal for your autumn activities.

Environmental credentials are encapsulated by Platten, where every re-constructed headpiece comes complete with coordinates for your own 5sqkilometres of protected Costa Rican forest packed with rare butterflies, beautiful bugs and special spiders.

On every level UrbanEars is a brand to get your head around.

Every hero has a story!
If you have products that haven’t got a story, have you got a product at all?

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

Sports Direct, Oxford Street: A Pinterest Gallery

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store. The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trekking and fishing with a sizeable assortment of fashion thrown in for good measure.

Follow VM-unleashed! Ltd’s board Sports Brands: Go Direct to Oxford Street on Pinterest.

Take a tour of Sports Direct’s Brand Powerhouse

Sports Direct’ the discount sports brand retailer has big stores already but the new Oxford Street flagship is a three floor testament to sporting testosterone celebrating every activity from fitness and training, through to trekking and fishing with a sizeable assortment of fashion thrown in for good measure.

Sports Brands: Go Direct to Oxford Street

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store.

The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with a sizeable assortment of fashion thrown in for good measure.

On its home turf of sportswear and performance footwear, a resounding victory can be anticipated as the familiar discount prices are supplemented with powerful brand statements, physically from floor to ceiling, and emotionally cementing brand presence and authority from Adidas to Nike, from Lonsdale to Reebok, from Everlast to Slazenger.

Every statement is large and dominant; football replica kits paint walls with familiar colours and motifs, categories of caps as far as the eye can see and a department for bags and luggage that stretches to any destination.

Perhaps even more impressive is the retailer’s away form, fielding appropriately a new, expanded and spectacular outdoors assortment, with Karrimor the star of the show from footwear to fleeces, supported admirably with everything from fishing rods to camouflage suits, and the decisive move into casual fashion with a dedicated denim department, Pulp t-shirts, fashion footwear brands and a surprise re-appearance of the SoulCal fashion brand.

With a background team well on the ball and sporting services such as shirt and footwear customisation, this familiar face will be sending shockwaves through the sporting establishment.

Welcome to the Nike House of Innovation: A Latin Adventure

Nike: Pitching into the World Cup fever that is embracing the globe is an opportunity that doesn’t come round that often, and in regions such as South America which hasn’t had a tournament on home ground for three decades, capturing the hearts and the Pesos of these soccer crazed countries is literally a once in a lifetime challenge.

Nowhere has the temperature been higher than in Chile, with a team to challenge and a journey to Brazil just hours away. The nation has gone World Cup crazy and Nike has responded with a House of Innovation, capturing crowds in Costanera, the capital’s largest shopping centre. In a space urban and industrial, dark and inviting the duel boots of Magista and Mercurial welcome the curious customer with state-of-the-art technology and football-of-the-table traditional entertainment.

The darkness opens up into an expansive arena with a centrepiece penalty shoot-out pitch where astro turf combines with internet surf for those endless moments between spot kicks. Beyond the internet bar, beneath the cross bar, Nike Football Club stands proud in a dedicated exhibition space where exclusive product rubs shoulders with rare memorabilia in a monochrome homage to the beautiful game.

Category: leisure & sport

Horti-Cultural: The Centre of the Gastro Gardening Universe

Notcutts have embarked on a journey of discovery from languishing local garden centres to regional destinations for the horticultural and gastronomic worlds.

The newly opened Nottingham store features a food extravaganza turning the traditional top soil of garden centre cafes on its head, as it creates serious furrows in the brows of Beefeaters, Harvesters and other nearby eateries.

All the fun of traditional fayre with a generous helping of city street culture.

Foyles Literary Statement: Where Actions Speak Louder than Words

On a street synonymous with literature a new chapter has been written in the tumultuous tale of the traditional bookstore. Foyles may have physically moved only metres, but as a concept it has made a journey that brings it into a new century and a completely different world.

Do you need to revolutionise your proposition?

Has your concept responded to the new-world marketplace and your changing customer behaviour?

Passion Fruit: Lululemon Squeezing Life to the Full

Shops don’t just sell and retailers don’t just retail in the passionate world of modern consumer brands.

Rest assured, life is safe and fulfilling inside the holistic home that is Lululemon.

E-Rapha-lite Movement: The Art of Cyber-Cycling

The true omnichannel customer experience embraces and evolves every touchpoint. It makes the customer dream and aspire, reassures their concerns, educates their knowledge and supports them before, during and after every purchase, from their first purchase. Rapha does all of that and more.

With a team of tens of thousands, cyber-cycling becomes a commercial reality, in the trusted hands of Rapha.

Sports Direct, Oxford Street: A Pinterest Gallery

Take a tour of Sports Direct’s Brand Powerhouse

Sports Brands: Go Direct to Oxford Street

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store.

With a background team well on the ball and sporting services such as shirt and footwear customisation, this familiar face will be sending shockwaves through the sporting establishment.

Welcome to the Nike House of Innovation: A Latin Adventure

Let the brand battle commence in a test of endurance that is sure to run and run.

Notcutts have embarked on a journey of discovery from languishing local garden centres to regional destinations for the horticultural and gastronomic worlds.

The newly opened Nottingham store features a food extravaganza turning the traditional top soil of garden centre cafes on its head, as it creates serious furrows in the brows of Beefeaters, Harvesters and other nearby eateries.

All the fun of traditional fayre with a generous helping of city street culture.

On a street synonymous with literature a new chapter has been written in the tumultuous tale of the traditional bookstore. Foyles may have physically moved only metres, but as a concept it has made a journey that brings it into a new century and a completely different world.

Do you need to revolutionise your proposition?

Has your concept responded to the new-world marketplace and your changing customer behaviour?

Shops don’t just sell and retailers don’t just retail in the passionate world of modern consumer brands.

Rest assured, life is safe and fulfilling inside the holistic home that is Lululemon.

The true omnichannel customer experience embraces and evolves every touchpoint. It makes the customer dream and aspire, reassures their concerns, educates their knowledge and supports them before, during and after every purchase, from their first purchase. Rapha does all of that and more.

With a team of tens of thousands, cyber-cycling becomes a commercial reality, in the trusted hands of Rapha.

The Rapha showcase store in London’s Soho lives the beautiful life on 2 wheels and is a meeting place, a discussion point, a destination for reverence of the ultimate cycle brand.

Doing the doing, walking the walk, cycling the road and drinking the coffee have become the essential brand component in Selling the sell.

The myriad of messages are presented in a beautifully simple and stylish way allowing the customer to select by lilac, lemon or whatever hue is particularly you.

On every level UrbanEars is a brand to get your head around.

Every hero has a story! If you have products that haven’t got a story, have you got a product at all?

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store.

With a background team well on the ball and sporting services such as shirt and footwear customisation, this familiar face will be sending shockwaves through the sporting establishment.

Let the brand battle commence in a test of endurance that is sure to run and run.

Every hero has a story!
If you have products that haven’t got a story, have you got a product at all?