The capacity exists to understand every detail of your stores, the way that customers move around them, are attracted to assortment displays, are tempted into touching product and are compelled to convert their engagement into sales. An incredible journey is just beginning!-
Let’s face it any changes to our stores are investments. Some initiatives are clearly more of a financial investment with definite budgets and costs, but in times were retail teams are lean and schedules already full of essential tasks then-
…the formal, but mercifully brief, introduction. I’m Tim Radley and I started VM-unleashed! in 2007. For 20 years I’ve been working with a variety of international retailers, identifying opportunities to increase sales through better integration of space planning & management,-
“A chain is as strong as its weakest link” could never be more appropriate than the chain of events that transforms a retail strategy into a store full of tangible, buyable products. “And what the customer sees and responds to-
Put your profits in the black, the blue, the green, the fuschia and even the red, but avoid a retail life of grey… As the most emotional tool in the armoury of retailers, brands and manufacturers it is still sometimes-
In the wider retail context visual merchandising has suffered from a pre-occupation with the question “How?” The future of visual merchandising will depend very much more on addressing the other questions. Visual merchandising both past & present is witness-
In a strange and literal turn of events, and in part reaction to the fabricated financed world around us there has become a clamor for brands with true heritage, roots, tradition and history. In many ways the greater the brand-
As a firm believer in the mantra “Things should alway be as good as possible” I have always been a little unnerved by those who work by the alternative principles of “things only have to be as good as they-
When it comes to turning your stores into selling machines, one solution rarely fits all. If you sell through wholesale or are in partner with franchisees you’ll know only too well about the challenges of working in a “hostile environment.”-