{"id":896,"date":"2014-05-01T10:13:59","date_gmt":"2014-05-01T09:13:59","guid":{"rendered":"https:\/\/vmunleashed.com\/?p=896"},"modified":"2024-10-22T14:10:55","modified_gmt":"2024-10-22T13:10:55","slug":"cool-cat-in-the-capital-tiger-earns-its-stripes","status":"publish","type":"post","link":"https:\/\/vmunleashed.com\/retailmeaning\/cool-cat-in-the-capital-tiger-earns-its-stripes\/","title":{"rendered":"Cool Cat in the Capital: Tiger Earns its Stripes"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs<\/strong>.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element from popular categories such as stationery, home decor, food and fashion with a keen eye on seasonality and relevance.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Star wall is the moustache fashion story in-line with current trend and charity events, and an ever growing and impressive Christmas assortment. Smart graphics, bold displays, ease of shop and an impulse to spend combine to create a conversion rate the envy of all.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Tiger is relatively unique in that is creams the impulse sales from a range of popular product categories, without the time and effort involved in developing complete departments and the complexities that entails.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Having said that they make retail look easy. There is excellent, fashionable design and amazing low prices. A combination that should never be taken for granted.<\/p>\n\n\n\n<p>&nbsp; &nbsp; <\/p>\n\n\n\n<p><strong>Are you focused on the &#8220;easy buys&#8221; or bogged down in the complexities of assortment structure planning?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiger has been slowly prowling the streets of the world for a while, with its irresistible proposition of impulse product, low prices and beautiful, attractive designs. Its latest incarnation is its first attack into the streets of London with a bright bold yet typical store on Tottenham Court Road. The assortment creams the impulse element [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,19,31,18,12,131,27,21,28,118,17,132],"tags":[709,133,43,134],"class_list":["post-896","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-assortment-structure-planning","category-customer-engagement","category-fashion-accessories","category-health-beauty","category-home","category-impulse-retailing","category-internationalisation","category-jewellery","category-location-strategy","category-mulri-category","category-store-layout","category-value-retailing","tag-impulse-retailing","tag-tiger","tag-tottenham-court-road","tag-value-retail","post_format-post-format-image"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2014\/05\/flying-tiger-cool-cat.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=896"}],"version-history":[{"count":3,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/896\/revisions"}],"predecessor-version":[{"id":24515,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/896\/revisions\/24515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/24514"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}