{"id":7230,"date":"2023-01-12T15:31:25","date_gmt":"2023-01-12T15:31:25","guid":{"rendered":"https:\/\/vmunleashed.com\/?p=7230"},"modified":"2024-10-02T13:16:58","modified_gmt":"2024-10-02T12:16:58","slug":"in-2023-keep-your-retail-feet-firmly-on-the-ground-physical-is-back-with-a-vengeance","status":"publish","type":"post","link":"https:\/\/vmunleashed.com\/retailmeaning\/in-2023-keep-your-retail-feet-firmly-on-the-ground-physical-is-back-with-a-vengeance\/","title":{"rendered":"Keep your \u2018Retail Feet\u2019 firmly on the Ground. Physical is back with a vengeance!"},"content":{"rendered":"\n<p>It\u2019s the time of year when the Christmas period sales results come in, and the assessment of winners and loses takes place. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>My own Top 5 conclusions\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The \u2018Pureplay bubble\u2019 has dramatically burst.<\/li>\n\n\n\n<li>Physical retail, in one form or another, is now almost always essential.<\/li>\n\n\n\n<li>The convenience and reliability of Click &amp; Collect is a game-changer.<\/li>\n\n\n\n<li>Traditional retailers are decisively getting their digital heads &amp; houses in order.<\/li>\n\n\n\n<li>Classic customer names are the new, old, \u2018Guardians of Trust!\u2019<\/li>\n<\/ol>\n\n\n\n<p>The top of Retail Week\u2019s \u2018Christmas trading 2022 league table\u2019 has a strangely familiar feel to it, featuring the likes of JDSports, Greggs, Next, B&amp;M, Sainsburys and Tesco.<\/p>\n\n\n\n<p>The \u2018Cost-of-living\u2019 crisis, of course, has fuelled sales in value retailers such as Aldi, Lidl and Poundland. No surprise there. Value is an essential for everyone.<\/p>\n\n\n\n<p>But it certainly does not have to be the main proposition. Well-known names such as Boots and M&amp;S have grown their value ranges, Tesco &amp; Sainsburys have been smart with price-locking, Halfords has created loyalty through its membership scheme. The best performers are strategically coordinating all these various value tools.<\/p>\n\n\n\n<p>The importance of physical real estate is being seen everywhere, with growth from shop refurbishments, and more precisely located and conceived new concepts, whilst &nbsp;Hobbycraft drove footfall delivering creative workshops to over 16,000 adults.<\/p>\n\n\n\n<p>Click &amp; Collect has added new relevance, reliability and convenience to physical shops, as Argos found its commercial feet inside a myriad of Sainsbury stores, whilst retailers from Hobbycraft to the Perfume Shop saw double digit growth from shop collections.<\/p>\n\n\n\n<p>But the biggest winners and \u2018retail revivals\u2019 are being driven by the digital transformation of business cultures &amp; processes, that now put customer data at the heart of their omnichannel models. Traditional best practices, and physical shop experiences have been supercharged in M&amp;S and Boots, to name but two, whilst e-commerce has surged once more through digital team coordination, and end-to-end customer personalisation.<\/p>\n\n\n\n<p>As a result, the brands that people always wanted to trust, are now consistently delivering on their promises, through whichever touchpoint the customer wants to use. &nbsp;<\/p>\n\n\n\n<p>Nobody is getting rich doing nothing, and the fruits of much unseen hard work and painstaking operational re-management is now coming to fruition for some of our most famous retailing brands. &nbsp;<\/p>\n\n\n\n<p>Ironically, it seems that the \u2018old dogs\u2019 have been decidedly better at learning \u2018new tricks,\u2019 than many of the glossy, superficial pureplay upstarts ever gave them credit for!<\/p>\n\n\n\n<p>Christmas cheer, and retail gold will continue to be found where \u2019New Thinking &amp; Processes\u2019 are combined with \u2018Old Values &amp; Channels.\u2019<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s the time of year when the Christmas period sales results come in, and the assessment of winners and loses takes place. My own Top 5 conclusions\u2026 The top of Retail Week\u2019s \u2018Christmas trading 2022 league table\u2019 has a strangely familiar feel to it, featuring the likes of JDSports, Greggs, Next, B&amp;M, Sainsburys and Tesco. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,14,739,776,19,746,534,28,840,859,7,493,858,856,857,854,855,533,29,26,6,93,466,369,132,25],"tags":[948],"class_list":["post-7230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assortment-structure-planning","category-branding-visual-communication","category-customer-experience","category-customer-service","category-customer-engagement","category-disruptive-retail","category-high-street-planning","category-location-strategy","category-meaning-in-the-retail-madness","category-new-retail","category-omni-channel-retailing","category-personalisation","category-retail","category-retail-businesses","category-retail-management","category-retail-organisations","category-retail-strategy","category-retail-regeneration","category-sales-promotions-events","category-social-savvy","category-store-experience","category-store-operations","category-store-theatre","category-town-centre-planning","category-value-retailing","category-website-excellence","tag-omnichannel-retail-retailmeaning-retailstrategy-ms-boots-retailexperience-newretail-customerservice-storeoperations-retailtechnology-christmas"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2023\/01\/keep-feet-firmly-on-the-ground.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/7230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=7230"}],"version-history":[{"count":4,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/7230\/revisions"}],"predecessor-version":[{"id":21110,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/7230\/revisions\/21110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/21106"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=7230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=7230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=7230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}