{"id":3762,"date":"2017-04-17T15:22:02","date_gmt":"2017-04-17T14:22:02","guid":{"rendered":"https:\/\/vmunleashed.com\/?p=3762"},"modified":"2024-10-08T16:24:54","modified_gmt":"2024-10-08T15:24:54","slug":"5th-joy-retail-spring-profit-queue-management","status":"publish","type":"post","link":"https:\/\/vmunleashed.com\/retailmeaning\/5th-joy-retail-spring-profit-queue-management\/","title":{"rendered":"5th Joy of a Retail Spring \u2013 Profit from Queue Management"},"content":{"rendered":"\n<p>An effective and efficient queuing strategy has many benefits from minimising abandonment,&nbsp;increasing loss prevention, stimulating incremental impulse sales, loyalty building and customer service engagement.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Failure to control and maximise the queuing opportunities means a retailer will never find that \u201csweet spot\u201d of&nbsp;happy customers willing to queue and engage whilst delivering additional impulse sales<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what is the \u201csweat spot\u201d for queue waiting time linked to impulse sales?<\/li>\n\n\n\n<li>how do I minimise abandonment yet expose impulse product?<\/li>\n\n\n\n<li>what should the relationship be between service time &amp; waiting time?<\/li>\n\n\n\n<li>should service time relate to queue length and items per basket?<\/li>\n\n\n\n<li>are my customers queuing where I think they should be?<\/li>\n<\/ul>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>This is how we help\u2026<b> Queue Performance Analytics<\/b><\/strong><\/p>\n\n\n\n<p><i>\u201cHow do I improve the efficiency and experience of my store queuing systems whilst increasing incremental impulse sales?\u201d<\/i><i>&nbsp;<\/i><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><b>Overview:<\/b><\/p>\n\n\n\n<p>The use of video analytics combined with traditional POS data to monitor customer behaviour and impulse purchasing during queuing<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analysis of queuing patterns and queuing hot spots<\/li>\n\n\n\n<li>analysis of relationships between queuing times, serving times, queue abandonment and sales per transaction<\/li>\n\n\n\n<li>analysis of incremental sales linked to queuing time, serving time and impulse product location and display<\/li>\n\n\n\n<li>analysis of queuing behaviour by time of day, day of week<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><b>Benefits:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identify the best queue management strategy for location of queues, type of impulse merchandisers, categories of impulse product and placement of impulse merchandisers<\/li>\n\n\n\n<li>Identify the \u201csweet spot\u201d to generate the maximum impulse purchases , from minimum queue abandonments and optimum waiting time<\/li>\n\n\n\n<li>Identify the best management of service time related to loyalty communication and impulse sales, dependent on queue length, waiting time and items per basket<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><b>Process:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interviews with HQ and store personnel to understand the queuing issues<\/li>\n\n\n\n<li>Interviews with buying &amp; merchandising teams to understand impulse assortment commercial issues<\/li>\n\n\n\n<li>Interviews with marketing &amp; store ops to understand the loyalty service process<\/li>\n\n\n\n<li>Visits to pilot stores and planning of video camera locations<\/li>\n\n\n\n<li>Study of activity patterns and sales patterns through till systems<\/li>\n\n\n\n<li>Analysis of the relationship between all queuing KPIs and incremental sales<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><b>Aggressive actions <\/b><em>(from a potentially long list):<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>change and modify the impulse display products<\/li>\n\n\n\n<li>change the process for opening new tills<\/li>\n\n\n\n<li>change the customer service \u201cconversation\u201d<\/li>\n\n\n\n<li>change the physical queuing layout<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>For more information on how queue performance analytics can help\u2026<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An effective and efficient queuing strategy has many benefits from minimising abandonment,&nbsp;increasing loss prevention, stimulating incremental impulse sales, loyalty building and customer service engagement. &nbsp; Failure to control and maximise the queuing opportunities means a retailer will never find that \u201csweet spot\u201d of&nbsp;happy customers willing to queue and engage whilst delivering additional impulse sales This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[131,17,93,23],"tags":[555,556,395,709,452,554],"class_list":["post-3762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impulse-retailing","category-store-layout","category-store-operations","category-visual-merchandising","tag-checkouts","tag-fitting-rooms","tag-gift-impulse-purchase","tag-impulse-retailing","tag-queue-management","tag-tills"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2017\/04\/5-queue-management.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/3762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=3762"}],"version-history":[{"count":2,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/3762\/revisions"}],"predecessor-version":[{"id":23132,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/3762\/revisions\/23132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/23137"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=3762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=3762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=3762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}