{"id":3726,"date":"2017-03-27T13:36:15","date_gmt":"2017-03-27T12:36:15","guid":{"rendered":"https:\/\/vmunleashed.com\/?p=3726"},"modified":"2024-10-08T17:00:19","modified_gmt":"2024-10-08T16:00:19","slug":"3rd-joy-retail-spring-much-product-stores","status":"publish","type":"post","link":"https:\/\/vmunleashed.com\/retailmeaning\/3rd-joy-retail-spring-much-product-stores\/","title":{"rendered":"3rd Joy of a Retail Spring \u2013 How much product in my stores?"},"content":{"rendered":"\n<p><strong>Space planning &amp; visual merchandising are the two cornerstones on which an attractive and commercial store are built<\/strong><\/p>\n\n\n\n<p><strong>At the heart of this is the eternal question \u2013 \u201cHow much product should I put in my store?\u201d<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Get space planning wrong,&nbsp;allocate product incorrectly or deliver visual merchandising operations inefficiently and a store will never attain its potential sales productivity.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Marrying the \u201cbeauty and the beast\u201d of the assortment&nbsp;comes down to an absolute certainty and consistency within a business on a few key questions:<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>am I displaying with the correct option density?<\/li>\n\n\n\n<li>am I converting square metres into linear metres correctly?<\/li>\n\n\n\n<li>are my fixtures giving me the optimum linear metres?<\/li>\n\n\n\n<li>are my display techniques in-line with best practice?<\/li>\n\n\n\n<li>is my use of props and mannequins appropriate?<\/li>\n\n\n\n<li>how does the first 1\/3rd of my store compare to my competitors?<\/li>\n\n\n\n<li>is my visual communication saying the right things?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2014\/04\/tim-vmunleashed-vm-display.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<p>This is how we can help\u2026<b> Space Planning &amp; Visual Merchandising Audits<\/b><\/p>\n\n\n\n<p><i>\u201cHow can I improve sales performance by better planning my space, allocating and managing my assortment, displaying my product and improving customer interaction &amp; touchpoints?\u201d<\/i><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><b>Overview:<\/b><\/p>\n\n\n\n<p>Detailed measurement and comparison of selected store attributes from space allocation to display techniques, from store props to visual communication<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>measuring and comparing display density and display type, rhythm and techniques<\/li>\n\n\n\n<li>measuring and comparing space conversion of sq metres to linear metres<\/li>\n\n\n\n<li>measuring the type, balance and number of wall &amp; floor fixtures<\/li>\n\n\n\n<li>measuring type and density of messages &amp; POS<\/li>\n\n\n\n<li>measuring busts, mannequins and visual props<\/li>\n\n\n\n<li>measuring focal points, power walls, gondola ends and store touchpoints<\/li>\n\n\n\n<li>measuring &amp; assessing the touchpoints, mechanics &amp; impact of the first 1\/3rd of the store<\/li>\n\n\n\n<li>measuring the consistency of all above deliverables between selected client stores<\/li>\n\n\n\n<li>comparison across all above deliverables with competitors and best practice stores<\/li>\n\n\n\n<li>assessment of opportunities for more consistency within own stores and recommendations on improvements to achieve competitor best practice<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><b>Benefits:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifies problems with inconsistencies across the client chain<\/li>\n\n\n\n<li>Identifies the processes &amp; disciplines required to improve consistency<\/li>\n\n\n\n<li>Identifies opportunities to improve to achieve best practice<\/li>\n\n\n\n<li>Identifies where investment should be focused for maximum visual impact and return<\/li>\n\n\n\n<li>Identifies general and specific strengths\/weaknesses across departmental disciplines<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><b>Process:<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selected client store visits and best practice competitor stores<\/li>\n\n\n\n<li>Remote analysis, answers and action plan<\/li>\n\n\n\n<li>Client presentation workshop<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><b>Aggressive actions <\/b><em>(from a potentially long list):<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>identify correct option density by store based on its size and performance<\/li>\n\n\n\n<li>modify the wall and floor fixturing to give a store its competitive display metres<\/li>\n\n\n\n<li>invigorate space and display at the store front and first 1\/3rd<\/li>\n\n\n\n<li>invest in props\/mannequins and displays that directly increase KPIs<\/li>\n\n\n\n<li>change wall display rhythms, techniques and densities<\/li>\n\n\n\n<li>put the best product in the best place\u2026<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Please get in touch. We\u2019ll be happy to help &amp; advise\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Space planning &amp; visual merchandising are the two cornerstones on which an attractive and commercial store are built At the heart of this is the eternal question \u2013 \u201cHow much product should I put in my store?\u201d &nbsp; Get space planning wrong,&nbsp;allocate product incorrectly or deliver visual merchandising operations inefficiently and a store will never [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,308,307,17,496,306,305],"tags":[417,506,317,718,717,447,446],"class_list":["post-3726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assortment-structure-planning","category-space-management","category-space-planning","category-store-layout","category-store-operations-compliance","category-visual-merchandising-operations","category-vm-operations","tag-display-density","tag-option-density","tag-space","tag-space-management","tag-space-planning","tag-store-clustering","tag-store-grading"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2017\/03\/3-how-much-product.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/3726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=3726"}],"version-history":[{"count":2,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/3726\/revisions"}],"predecessor-version":[{"id":23154,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/3726\/revisions\/23154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/23153"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=3726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=3726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=3726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}