An article by Tim Radley in India’s VM&RD Magazine<\/strong><\/p>\n\n\n\n Extracted from the article on \u201cWhat is the Future for Visual Merchandising?\u201d a first collaboration with VM&SD Magazine, India\u2019s only magazine to focus on all aspects of retail design and visual merchandising in the context of branded shopping environment.<\/p>\n\n\n\n <\/p>\n\n\n\n \u201cWhat is the future for visual merchandising?<\/b>\u00a0<\/p>\n\n\n\n Part 3<\/strong> \u201cEducation or Compliance?”<\/strong><\/p>\n\n\n\n Against a backdrop of retail uncertainties and technological innovation it\u2019s ironic that one of the UK\u2019s most traditional retailers has become the leader of the omni-channel pack learning how to create a variety of stores with different propositions and functionality. John Lewis is known for its huge department stores but now has several smaller hybrid stores, a growing chain of home stores, travel stores at railway stations, Pop-up stores for new product events and lately an airport concept at Heathrow airport offering delivery to 30 countries. Each store is different by assortment, throwing up new challenges for space planners and visual merchandisers that the retailer is now learning to adapt to.<\/p>\n\n\n\n To educate or to demand compliance? This will be an even more burning question than it is now.<\/p>\n\n\n\n Education of a widening visual merchandising team will allow them to work within brand parameters but with flexibility to be different, more relevant and more compelling to different markets. Compliance alone will simply frustrate and ultimately result in a poorer brand delivery.<\/p>\n\n\n\n This new flexibility will require new visual merchandising tools – dynamic VM guidelines not strict planograms, interactive VM manuals not compliance text books, perpetual product inspiration not periodic communications through the store letterbox.<\/p>\n\n\n\n Visual merchandising needs to keep both the \u201cRetailer Store Relationship Alive\u201d and the \u201cProduct Proposition Vibrant.\u201d<\/p>\n\n\n\n Do you integrate it correctly with your other retail functions?<\/b><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" An article by Tim Radley in India’s VM&RD Magazine Extracted from the article on \u201cWhat is the Future for Visual Merchandising?\u201d a first collaboration with VM&SD Magazine, India\u2019s only magazine to focus on all aspects of retail design and visual merchandising in the context of branded shopping environment. \u201cWhat is the future for visual merchandising?\u00a0 Part 3 […]<\/p>\n","protected":false},"author":1,"featured_media":23622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,4,27,118,7,93,23,306,305],"tags":[98,260,716],"class_list":["post-2714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assortment-structure-planning","category-brave-words","category-internationalisation","category-mulri-category","category-omni-channel-retailing","category-store-operations","category-visual-merchandising","category-visual-merchandising-operations","category-vm-operations","tag-john-lewis","tag-visual-merchandising-2","tag-visual-merchandising-operations"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2015\/06\/vm-compliance-education.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/2714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=2714"}],"version-history":[{"count":4,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/2714\/revisions"}],"predecessor-version":[{"id":23623,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/2714\/revisions\/23623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/23622"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=2714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=2714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=2714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n\n\n\n
Are your\u00a0visual merchandising operations working in your business?<\/b><\/p>\n\n\n\n