{"id":25509,"date":"2024-11-04T15:38:40","date_gmt":"2024-11-04T15:38:40","guid":{"rendered":"https:\/\/vmunleashed.com\/retailmeaning\/?p=25509"},"modified":"2024-11-04T23:51:09","modified_gmt":"2024-11-04T23:51:09","slug":"moving-from-retail-location-planning-to-customer-location-planning","status":"publish","type":"post","link":"https:\/\/vmunleashed.com\/retailmeaning\/moving-from-retail-location-planning-to-customer-location-planning\/","title":{"rendered":"Moving from \u2018Retail location planning\u2019 to \u2018Customer location planning\u2019"},"content":{"rendered":"\n

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\u2018Channel\u2019 is already becoming an obsolete word. Customers and retailers are connecting via an array of \u2018Shopping touchpoints.\u2019<\/strong><\/p>\n\n\n\n


These \u2018shopping touchpoints\u2019 will continue to be a fusion of traditional and new shop formats and customer \u2018lifestyle locations,\u2019 across digital and physical worlds.<\/p>\n\n\n\n


Retailers themselves will not be the ones to decide which channels to offer the customer. It will be the customer who dictates where and when, and how, they wish to connect with their \u2018essential retailers.\u2019<\/p>\n\n\n\n


\u2018Retail location planning\u2019 a standard discipline of physical retailers to define the best places to locate physical shops will be supplemented and overtaken by the new discipline of \u2018Customer location planning.\u2019<\/p>\n\n\n\n


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\u2018Customer Location planning\u2019 will be the study of the distribution of retail touchpoints to maximise the transient movements and location patterns of the customer.<\/p>\n\n\n\n


The shift in retailer mentality & functions must move from one of planting static physical shops to one of planning flexible mobile interfaces.<\/strong><\/p>\n\n\n\n


Retailers must move from waiting for the customer to enter their shop, to exploiting places to enter the customer\u2019s life. It is the shift from destination shop, to \u2018personal destination shop.\u2019 It is a subtle but profoundly significant change.<\/p>\n\n\n\n


RetailMeaning Consultancy: Retail Strategy<\/a><\/strong><\/p>\n\n\n\n

Astute strategies define the complete customer proposition of a retail business,
its assortment strategy, it\u2019s routes to market and its commercial model.<\/p>\n\n\n\n

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Let us help you find the meaning in your retail business\u2026<\/em><\/strong><\/p>\n\n\n\n

We will show you how to replace channels with touchpoints, how linear supply chains must become circular, why assortments are increasingly virtual, how physical is turning to local, and why products and shops are not necessarily made for each other anymore.<\/p>\n\n\n\n


Our client pledge<\/strong><\/p>\n\n\n\n

To make every team member and colleague a \u2018better\u2019 retailer,
and to leave a permanent and positive legacy in every client business.<\/p>\n\n\n\n


Let\u2019s do something great together.<\/strong><\/p>\n\n\n\n

Every retail business, businessman, entrepreneur and shopkeeper is different.<\/p>\n\n\n\n

Every client project and collaboration we plan and deliver is different.<\/p>\n\n\n\n


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Find out more about RetailMeaning consultancy\u2026<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018Channel\u2019 is already becoming an obsolete word. Customers and retailers are connecting via an array of \u2018Shopping touchpoints.\u2019 These \u2018shopping touchpoints\u2019 will continue to be a fusion of traditional and new shop formats and customer \u2018lifestyle locations,\u2019 across digital and physical worlds. Retailers themselves will not be the ones to decide which channels to offer […]<\/p>\n","protected":false},"author":1,"featured_media":25516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[158,13,746,963,534,27,28,840,118,859,7,842,858,856,857,854,855,93,849,369],"tags":[1145,1058,835],"class_list":["post-25509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-assortment-structure-planning","category-disruptive-retail","category-ethical-retailing","category-high-street-planning","category-internationalisation","category-location-strategy","category-meaning-in-the-retail-madness","category-mulri-category","category-new-retail","category-omni-channel-retailing","category-product-suppliers","category-retail","category-retail-businesses","category-retail-management","category-retail-organisations","category-retail-strategy","category-store-operations","category-sustainability","category-town-centre-planning","tag-locationstrategy","tag-retailstrategy","tag-retailmeaning"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/11\/Consultancy-strategy-customer-location-planning-01.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/25509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=25509"}],"version-history":[{"count":19,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/25509\/revisions"}],"predecessor-version":[{"id":25572,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/25509\/revisions\/25572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/25516"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=25509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=25509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=25509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}