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Extracted from the article on \u201cWhat is the Future for Visual Merchandising?\u201d a first collaboration with VM&SD Magazine, India\u2019s only magazine to focus on all aspects of retail design and visual merchandising in the context of branded shopping environment.<\/p>\n\n\n\n
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\u201cWhat is the future for visual merchandising?<\/b><\/p>\n\n\n\n
Part 2<\/strong> \u201cForget people and forget VM!”<\/strong><\/p>\n\n\n\n This is at the heart of a perennial and essential dilemma. How do retailers make VM work in their businesses, with what people, what processes and what tools?<\/p>\n\n\n\n The classic window dressing heritage is as relevant as ever, however the future will be a continued evolution and closer integration with other retail departments that will take visual merchandising from the stockroom to the boardroom, taking visual merchandising to a new area of influence.<\/p>\n\n\n\n The changes in an increasingly \u201chostile\u201d retail world, created by both competitors and by consumers themselves, will shape the scope and role within each individual business.<\/p>\n\n\n\n Unpredictability will test the versatility of visual merchandising.<\/p>\n\n\n\n Stores are becoming more different in shape and size, with more varied roles; the assortment is becoming more dynamic, variable, segmented and clustered in ever more customised ways; the customer is evolving to be more complex, more individual, drawn from a wider international base, whilst even the store personnel have more diverse working cultures, routines and principles for displaying and selling.<\/p>\n\n\n\n A substantial test of visual merchandising will be to deliver brand consistency across these \u201cshifting sands.\u201d It will open up the question of whether all stores of a particular retailer should look the same, and if so how is it possible?”<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Are you making the most of visual merchandising in your business?<\/b><\/p>\n\n\n\n Do you integrate it correctly with your other retail functions?<\/b><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Extracted from the article on \u201cWhat is the Future for Visual Merchandising?\u201d a first collaboration with VM&SD Magazine, India\u2019s only magazine to focus on all aspects of retail design and visual merchandising in the context of branded shopping environment. \u201cWhat is the future for visual merchandising? Part 2 \u201cForget people and forget VM!” This is at the […]<\/p>\n","protected":false},"author":1,"featured_media":23686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,14,4,23],"tags":[260,301],"class_list":["post-2548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assortment-structure-planning","category-branding-visual-communication","category-brave-words","category-visual-merchandising","tag-visual-merchandising-2","tag-vmrd"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2015\/05\/vm-forget-people.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/2548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=2548"}],"version-history":[{"count":6,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/2548\/revisions"}],"predecessor-version":[{"id":23687,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/2548\/revisions\/23687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/23686"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=2548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=2548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=2548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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