{"id":2161,"date":"2014-11-10T18:28:59","date_gmt":"2014-11-10T18:28:59","guid":{"rendered":"https:\/\/vmunleashed.com\/?p=2161"},"modified":"2024-10-18T08:15:28","modified_gmt":"2024-10-18T07:15:28","slug":"customer-throwing-away-rule-book-store-merchandising","status":"publish","type":"post","link":"https:\/\/vmunleashed.com\/retailmeaning\/customer-throwing-away-rule-book-store-merchandising\/","title":{"rendered":"Is the customer throwing away your rule book for store merchandising?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p><strong>Are the guidelines and tools&nbsp;you use to display becoming unworkable?<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Retailers are having to respond to changing customer shopping habits\u00a0by creating smaller, more flexible product stories, displayed individually or as part of a wider story.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><em>Recent real life examples would be:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the migration of food shoppers to stores with smaller and more manageable assortments such as Lidl, Aldi and convenience formats of the big four.<\/li>\n\n\n\n<li>the continuing strength of the, once doomed, department store sector offering edited and easy to digest assortments from a variety of brands.<\/li>\n\n\n\n<li>the evolution of retailers such as &#8220;&amp; more stories&#8221; breaking away from the traditional way that assortments are bought and handing power of choice to the customer<\/li>\n\n\n\n<li>the focus of technological goods retail advertising on narrowing down a myriad of choice into a few appropriate product candidates.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Whilst good for customers, flexibility of product segmentation and display can make the role of VM&nbsp;much more difficult.<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><em>Everyday challenges include:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>how to segment and coordinate with the correct balance for the customer<\/li>\n\n\n\n<li>how to maintain assortment authority\u00a0whilst injecting more dynamic excitement<\/li>\n\n\n\n<li>how to maintain consistent displays across stores so that VM guidelines are relevant<\/li>\n\n\n\n<li>how to balance &#8220;instructing&#8221; store staff with &#8220;educating for freedom&#8221;<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><strong>All retailers operate in ever changing and &#8220;hostile&#8221; store&nbsp;environments reacting to both external pressures, and continuously&nbsp;having to accommodate&nbsp;new internal initiatives.<\/strong><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>Is it now the time to develop new VM principles and display guidelines to allocate, group and present&nbsp;your assortment in response to&nbsp;changing customer preferences?<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are the guidelines and tools&nbsp;you use to display becoming unworkable? &nbsp; Retailers are having to respond to changing customer shopping habits\u00a0by creating smaller, more flexible product stories, displayed individually or as part of a wider story. &nbsp; Recent real life examples would be: Whilst good for customers, flexibility of product segmentation and display can make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assortment-structure-planning"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2014\/11\/carefree-customer.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/2161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=2161"}],"version-history":[{"count":9,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/2161\/revisions"}],"predecessor-version":[{"id":23866,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/2161\/revisions\/23866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/23868"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=2161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=2161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=2161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}