\u00a0<\/p>\n
In one of the strongest\u00a0 retail sectors in the world which has spawned such benchmark companies as Crate\u00a0 & Barrel, West Elm, Williams-Sonoma and Pottery Barn with their precision space planning & slide rule\u00a0 store presentation, there\u00a0is another homeware retailer whose apparently chaotic store\u00a0 environment masks an equally\u00a0shrewd commercial strategy.<\/p>\n
\u00a0<\/p>\n
Fish’s Eddy feeds the growing\u00a0 appetite for vintage, individual cookware products as an antidote to modern mass\u00a0 commercialism and product standardisation.<\/p>\n
\u00a0<\/p>\n
The company\u00a0has grown\u00a0from a raid on an\u00a0 old china factory which offered a wonderland of sample plates, distressed and\u00a0 odd pieces and unique seconds. The collection has grown with the addition of\u00a0 cutlery, linens and an array of household jars, accessories\u00a0and utensils.<\/p>\n
\u00a0<\/p>\n
Rather than dictate the\u00a0 purchase to the customer – the number of pieces, the uniformity of the pack – Fish’s Eddy’s\u00a0 store proposition is\u00a0based around an eclectic “pic ‘n; mix”, an all pervasive ” mix ‘n’ match2 where the customer is free to\u00a0 select across categories, styles, colours, periods, designs according to their\u00a0 own whim and\u00a0individual taste.<\/p>\n
\u00a0<\/p>\n
The freedom of expression is\u00a0 mirrored beautifully in the vintage props and store fittings, the wonderfully\u00a0 crafted messages painted lovingly on scraps of wood, or reclaimed tin signage,\u00a0 and the\u00a0distressed wooden store environment which provides the perfect shell for the wonders\u00a0 that spill out over it,\u00a0filling every surface with intrigue and\u00a0 impulse.<\/strong><\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n<\/div>\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0 In one of the strongest\u00a0 retail sectors in the world which has spawned such benchmark companies as Crate\u00a0 & Barrel, West Elm, Williams-Sonoma and Pottery Barn with their precision space planning & slide rule\u00a0 store presentation, there\u00a0is another homeware retailer whose apparently chaotic store\u00a0 environment masks an equally\u00a0shrewd commercial strategy. \u00a0 Fish’s Eddy feeds […]<\/p>\n","protected":false},"author":1,"featured_media":24032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,19,12,131,29,17,23],"tags":[245],"class_list":["post-1746","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-assortment-structure-planning","category-customer-engagement","category-home","category-impulse-retailing","category-sales-promotions-events","category-store-layout","category-visual-merchandising","tag-fishs-eddy","post_format-post-format-image"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2014\/08\/fishes-eddy.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=1746"}],"version-history":[{"count":3,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1746\/revisions"}],"predecessor-version":[{"id":24033,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1746\/revisions\/24033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/24032"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=1746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=1746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=1746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}