{"id":1734,"date":"2014-08-16T01:17:36","date_gmt":"2014-08-16T00:17:36","guid":{"rendered":"https:\/\/vmunleashed.com\/?p=1734"},"modified":"2024-10-18T16:25:38","modified_gmt":"2024-10-18T15:25:38","slug":"listening-booths-playing-popular-tune-local-crowd","status":"publish","type":"post","link":"https:\/\/vmunleashed.com\/retailmeaning\/listening-booths-playing-popular-tune-local-crowd\/","title":{"rendered":"Listening Booths: Playing a Popular Tune for the Local Crowd"},"content":{"rendered":"\n<p><strong>Minimising assortment for the same or increased sales is the deal that soothes many a headache for an over-stretched buying team. More for less is a wise choice, but a risky and brave one for the ill-informed.<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Grocery stores exhibit the ultimate and most topical examples of the tailored assortment as every brand clamours to convert from the massive megastores to the convenience and cost-efficiencies of the smaller format. However without the attraction of the wider choice, or the lure of the lowest basket price in town, many retailers must strive to add-value and benefit to the edited assortment through service, selection and the store experience.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Booths supermarkets serve local communities and limited catchments increasingly from decreasingly sized stores, with a focused offer built from sales analysis and customer research in a continuous virtuous cycle of refinement and replenishment.<\/p>\n\n\n\n<p>The icing on the cake of popular demand is whipped together from price comparison promises, outstanding fresh-counter service, in-store exclusives, product tastings and demonstrations and the advantages of the store loyalty card.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>Complete the creation with a sizeable portion of history and heritage, and for the correct customer loyalty and patronage can be bought for the right price, the value-added price, which makes the lowest price no bargain at all.<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Minimising assortment for the same or increased sales is the deal that soothes many a headache for an over-stretched buying team. More for less is a wise choice, but a risky and brave one for the ill-informed. &nbsp; Grocery stores exhibit the ultimate and most topical examples of the tailored assortment as every brand clamours [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,14,19,113,30,29,6,17],"tags":[244],"class_list":["post-1734","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-assortment-structure-planning","category-branding-visual-communication","category-customer-engagement","category-in-store-services","category-retail-brand-heritage","category-sales-promotions-events","category-store-experience","category-store-layout","tag-booths","post_format-post-format-image"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2014\/08\/booths-staying-local.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=1734"}],"version-history":[{"count":3,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1734\/revisions"}],"predecessor-version":[{"id":24037,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1734\/revisions\/24037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/24036"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=1734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=1734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=1734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}