{"id":1709,"date":"2014-08-13T15:11:05","date_gmt":"2014-08-13T14:11:05","guid":{"rendered":"https:\/\/vmunleashed.com\/?p=1709"},"modified":"2024-10-18T16:43:36","modified_gmt":"2024-10-18T15:43:36","slug":"knightsbridge-airbridge-flying-harrods-flag","status":"publish","type":"post","link":"https:\/\/vmunleashed.com\/retailmeaning\/knightsbridge-airbridge-flying-harrods-flag\/","title":{"rendered":"From Knightsbridge to Airbridge: Flying the Harrods Flag"},"content":{"rendered":"\n<p><span style=\"color: #333333;\"><strong>Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods. <\/strong><\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"color: #333333;\">In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it&#8217;s the clever commercialisation of the Harrods brand that catches the eyes and opens the wallets. <\/span><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><span style=\"color: #333333;\">Fabulous food creates the destination wall from traditional teas to tempting treats, personalised puddings to branded biscuits. The packaging steals the show building on the original green &amp; gold into a ornate array of pastels and plums, monochrome magic to seasonal scarlets. <\/span><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><span style=\"color: #333333;\">Centrepiece the iconic Harrods bag, blocked in the traditional hues, but also resplendent in pink for the feminine soul, and stylish in black for sophistication. <\/span><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><span style=\"color: #333333;\"><strong>A veritable lesson in empowering an identity to travel to any destination.<\/strong><\/span><\/p>\n\n\n\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Something has changed in the retail offer at Gatwick airport, South Terminal, as part of the enormous investment in the airport. Centre stage of the new development is Harrods. &nbsp; In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it&#8217;s the clever commercialisation of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13,14,131,27,28,20,155,30,17],"tags":[241],"class_list":["post-1709","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-assortment-structure-planning","category-branding-visual-communication","category-impulse-retailing","category-internationalisation","category-location-strategy","category-luxury","category-packaging","category-retail-brand-heritage","category-store-layout","tag-harrods","post_format-post-format-image"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2014\/08\/harrods-gatwick-airport.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=1709"}],"version-history":[{"count":4,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1709\/revisions"}],"predecessor-version":[{"id":24047,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1709\/revisions\/24047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/24046"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=1709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=1709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=1709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}