{"id":1585,"date":"2014-07-19T22:06:15","date_gmt":"2014-07-19T21:06:15","guid":{"rendered":"https:\/\/vmunleashed.com\/?p=1585"},"modified":"2024-10-21T18:33:40","modified_gmt":"2024-10-21T17:33:40","slug":"nikeaa-latin-adventure","status":"publish","type":"post","link":"https:\/\/vmunleashed.com\/retailmeaning\/nikeaa-latin-adventure\/","title":{"rendered":"Welcome to the Nike House of Innovation: A Latin Adventure"},"content":{"rendered":"\n<p><strong>Nike: Pitching into the World Cup fever that is embracing the globe is an opportunity that doesn\u2019t come round that often, and in regions such as South America which hasn\u2019t had a tournament on home ground for three decades, capturing the hearts and the Pesos of these soccer crazed countries is literally a once in a lifetime challenge.<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Nowhere has the temperature been higher than in Chile, with a team to challenge and a journey to Brazil just hours away. The nation has gone World Cup crazy and Nike has responded with a House of Innovation, capturing crowds in Costanera, the capital\u2019s largest shopping centre.&nbsp; In a space urban and industrial, dark and inviting the duel boots of Magista and Mercurial welcome the curious customer with state-of-the-art technology and football-of-the-table traditional entertainment.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>The darkness opens up into an expansive arena with a centrepiece penalty shoot-out pitch where astro turf combines with internet surf for those endless moments between spot kicks. Beyond the internet bar, beneath the cross bar, Nike Football Club stands proud in a dedicated exhibition space where exclusive product rubs shoulders with rare memorabilia in a monochrome homage to the beautiful game.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>Let the brand battle commence in a test of endurance that is sure to run and run.<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike: Pitching into the World Cup fever that is embracing the globe is an opportunity that doesn\u2019t come round that often, and in regions such as South America which hasn\u2019t had a tournament on home ground for three decades, capturing the hearts and the Pesos of these soccer crazed countries is literally a once in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,24,169,29,6],"tags":[198,199],"class_list":["post-1585","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-internationalisation","category-leisure-sport","category-pop-up-stores","category-sales-promotions-events","category-store-experience","tag-nike","tag-nike-town","post_format-post-format-image"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2014\/07\/nike-house-of-innovation.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=1585"}],"version-history":[{"count":4,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1585\/revisions"}],"predecessor-version":[{"id":24225,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1585\/revisions\/24225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/24363"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=1585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}