{"id":15823,"date":"2024-10-24T13:12:29","date_gmt":"2024-10-24T12:12:29","guid":{"rendered":"https:\/\/vmunleashed.com\/?p=15823"},"modified":"2024-10-30T14:58:54","modified_gmt":"2024-10-30T14:58:54","slug":"alessi-identify-the-amazing-secrets-within-your-business","status":"publish","type":"post","link":"https:\/\/vmunleashed.com\/retailmeaning\/alessi-identify-the-amazing-secrets-within-your-business\/","title":{"rendered":"Alessi: The secrets within your business"},"content":{"rendered":"\n<p class=\"has-base-color has-text-color has-link-color has-x-large-font-size wp-elements-0cfdff052490ba12900a819e04c5522d\" style=\"font-style:italic;font-weight:700;line-height:1.2\">What we can all learn from my experience with the remarkable Alessi brand\u2026<\/p>\n\n\n\n<p class=\"has-x-large-font-size\" style=\"font-style:italic;font-weight:600;line-height:1.2\">\u201cIdentify the amazing secrets and stories within your business. Be proud and communicate your brand with clarity &amp; simplicity.\u2019\u201d<\/p>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-0d7f5ed5 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-full is-resized wp-duotone-duotone-1\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" data-attachment-id=\"12413\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/alessi-clear\/\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/alessi-clear.png\" data-orig-size=\"450,450\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"alessi-clear\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/alessi-clear-300x300.png\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/alessi-clear.png\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/alessi-clear.png\" alt=\"\" class=\"wp-image-12413\" style=\"width:300px\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/alessi-clear.png 450w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/alessi-clear-300x300.png 300w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/alessi-clear-150x150.png 150w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-d5d6ef74\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-x-large-font-size wp-elements-b9d1a5b2ee0658813080c12708ac7218\" style=\"font-style:normal;font-weight:800\">Alessi<\/p>\n\n\n\n<figure class=\"wp-block-video alignfull\"><video height=\"632\" style=\"aspect-ratio: 1228 \/ 632;\" width=\"1228\" autoplay loop muted src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/alessi-01.mp4\" playsinline><\/video><\/figure>\n\n\n\n<div style=\"height:37px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-8a91f07f\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:500\">The Scenario:  <\/p>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-579443fb\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:200;line-height:1.2\">Alessi is a unique business that specialises in producing home furnishing pieces produced through collaboration with some of the world&#8217;s most talented product designers &amp; architects. Many of their designs are instantly recogniseable. They have more designs in the New York Museum of Modern Art than any other brand.<br>Alessi wanted help in how to deliver own-brand direct stores in parallel with shop-in-shop areas in major retailers.<\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-9760934e\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-b30579f5\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-video\"><video height=\"632\" style=\"aspect-ratio: 1228 \/ 632;\" width=\"1228\" autoplay loop muted poster=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/1024x1024_0000_Oki_Sato__studio_Nendo_01_ph._Masahiro_Ohgami_2000x.webp\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/alessi-02.mp4\" playsinline><\/video><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" data-attachment-id=\"15463\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15463\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/15_Alessi__iso.jpg\" data-orig-size=\"600,600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"15_Alessi__iso\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/15_Alessi__iso-300x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/15_Alessi__iso.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/15_Alessi__iso.jpg\" alt=\"\" class=\"wp-image-15463\" style=\"aspect-ratio:0.5625;object-fit:cover;width:398px;height:auto\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/15_Alessi__iso.jpg 600w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/15_Alessi__iso-300x300.jpg 300w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/15_Alessi__iso-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:500\">What we did:<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:200;line-height:1.2\">We analysed existing Alessi standalone shops and concessions, as well as best practice home furnishing and decor businesses. We then worked with Alessi to deliver trials in layout, VM, assortment &amp; communication in its shops. <\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-contrast-3-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"466\" data-attachment-id=\"15465\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15465\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fun.jpg\" data-orig-size=\"800,466\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"fun\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fun-470x274.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fun.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fun.jpg\" alt=\"\" class=\"wp-image-15465\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fun.jpg 800w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fun-470x274.jpg 470w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/fun-768x447.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">&#8220;I have never worked with a brand that didn&#8217;t have amazing secrets that it should be communicating to the customer.<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">I have never worked with a brand that has more extraordinary secrets than Alessi. Sadly these secrets were truly hidden within a mass of anonymous product displays.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">Often the key is to reduce product densities. To take away the visual distractions and blur of too many messages all talking at the same time about too many things.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-body-font-family has-large-font-size\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:normal;font-weight:400;line-height:1.2\">A dynamic retail calendar is an essential so that there is breathing space for the amazing, the extraordinary and the beautiful to shine for a time. Alessi can talk forever.&#8221;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-small-font-size wp-elements-d12ff1b2dd24854c9b7a1403ffd59b5a\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);font-style:italic;font-weight:200\">Tim Radley. Founder RETAILMEANING<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"border-style:none;border-width:0px;flex-basis:45%\">\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1754\" height=\"1240\" data-attachment-id=\"15464\" data-permalink=\"https:\/\/vmunleashed.com\/retailmeaning\/?attachment_id=15464\" data-orig-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Plisse-homeware-collection-by-Michele-de-Lucchi-for-Alessi.jpg\" data-orig-size=\"1754,1240\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Plisse-homeware-collection-by-Michele-de-Lucchi-for-Alessi\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Plisse-homeware-collection-by-Michele-de-Lucchi-for-Alessi-424x300.jpg\" data-large-file=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Plisse-homeware-collection-by-Michele-de-Lucchi-for-Alessi-1024x724.jpg\" src=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Plisse-homeware-collection-by-Michele-de-Lucchi-for-Alessi.jpg\" alt=\"\" class=\"wp-image-15464\" style=\"aspect-ratio:1.7777777777777777;object-fit:cover;width:775px;height:auto\" srcset=\"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Plisse-homeware-collection-by-Michele-de-Lucchi-for-Alessi.jpg 1754w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Plisse-homeware-collection-by-Michele-de-Lucchi-for-Alessi-424x300.jpg 424w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Plisse-homeware-collection-by-Michele-de-Lucchi-for-Alessi-1024x724.jpg 1024w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Plisse-homeware-collection-by-Michele-de-Lucchi-for-Alessi-768x543.jpg 768w, https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/Plisse-homeware-collection-by-Michele-de-Lucchi-for-Alessi-1536x1086.jpg 1536w\" sizes=\"auto, (max-width: 1754px) 100vw, 1754px\" \/><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:122px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5c6edf9f\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-wide\"\/>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-contrast-2-color has-alpha-channel-opacity has-contrast-2-background-color has-background is-style-default\" style=\"margin-top:0;margin-bottom:0\"\/>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7d115344\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-2dbd4a910653a50dd75a38c324169118\" style=\"font-style:normal;font-weight:500;line-height:1.2\">What we can all learn from this&#8230;<\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-large-font-size wp-elements-e77b50c5f6c0f635bd3f52e3fdc19d6c\" style=\"font-style:normal;font-weight:300;line-height:1.2\">&#8220;Identify the amazing secrets and stories within your business.<br> Be proud and communicate your brand with clarity &amp; simplicity.'&#8221;<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-5199f315\"><\/div>\n\n\n\n<p class=\"has-contrast-2-color has-text-color has-link-color has-medium-font-size wp-elements-7cd162ca5947ca94519b2b8a9b18e8aa\" style=\"font-style:normal;font-weight:400\"><em>Tim Radley. Founder RetailMeaning<\/em><\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-7eea9941\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-93ed7744\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What we can all learn from my experience with the remarkable Alessi brand\u2026 \u201cIdentify the amazing secrets and stories within your business. Be proud and communicate your brand with clarity &amp; simplicity.\u2019\u201d<\/p>\n","protected":false},"author":1,"featured_media":15463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,739,19,12,131,858,30,856,857,854,855,130,23],"tags":[1048],"class_list":["post-15823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-visual-communication","category-customer-experience","category-customer-engagement","category-home","category-impulse-retailing","category-retail","category-retail-brand-heritage","category-retail-businesses","category-retail-management","category-retail-organisations","category-retail-strategy","category-telling-product-stories","category-visual-merchandising","tag-retail-retailstrategy-retailexperience-retailorganisations-alessi-home-ornaments-home-decor-decor-home-furnishings-kitchen-bottle-opener-philippe-starck-orange-squeezer"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2024\/05\/15_Alessi__iso.jpg","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/15823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=15823"}],"version-history":[{"count":6,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/15823\/revisions"}],"predecessor-version":[{"id":15842,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/15823\/revisions\/15842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/15463"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=15823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=15823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=15823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}