{"id":1166,"date":"2014-05-19T17:49:04","date_gmt":"2014-05-19T16:49:04","guid":{"rendered":"https:\/\/vmunleashed.com\/?p=1166"},"modified":"2024-10-22T09:18:06","modified_gmt":"2024-10-22T08:18:06","slug":"athleta","status":"publish","type":"post","link":"https:\/\/vmunleashed.com\/retailmeaning\/athleta\/","title":{"rendered":"Athleta: Power to the She Wolf in Sheep&#8217;s Clothing"},"content":{"rendered":"\n<p><strong>GAP\u00a0created the Athleta\u00a0 concept to be much more than a ladies fitness apparel and equipment retailer but\u00a0 as a hub for the fitness lifestyle itself.<\/strong><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The concept is completely&nbsp; multi-channel but focused on the neighbourhood communities&nbsp;around each store,&nbsp;selected as aerobic areas with high levels of fitness clubs and&nbsp;activities for ladies of work and leisure with health and fitness at heart.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>The stores are understated,\u00a0 but intimate and welcoming.<\/strong><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>The atmosphere encourages the customer to browse and&nbsp; to spend time. The assortment is segmented between activity specific apparel&nbsp; &amp; the appropriate equipment displayed with authority and category clarity, through to more leisure lifestyle collections where the presentation is more closely coordinated to that of a&nbsp; boutique.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>Around the store&nbsp;scattered information hot spots with news of events, activities and classes in the immediate vicinity, as well as Internet terminals where customers can explore&nbsp;further information as well as the extended Athleta assortment.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>GAP has developed some&nbsp; interesting initiatives to propel the concept to the role of leisure hub, such&nbsp; as sponsorship of leading US sportsmen and more local fitness &#8220;heroes&#8221;,&nbsp; and diverse directories of local classes and clubs.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><strong>The retailer has also\u00a0 developed and promotes highly in the store a number of hero MVP products &#8211; Most\u00a0 Valuable Performer which give a value twist to what is primarily an assortment based on performance, quality and a fashion premium.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GAP\u00a0created the Athleta\u00a0 concept to be much more than a ladies fitness apparel and equipment retailer but\u00a0 as a hub for the fitness lifestyle itself. &nbsp; The concept is completely&nbsp; multi-channel but focused on the neighbourhood communities&nbsp;around each store,&nbsp;selected as aerobic areas with high levels of fitness clubs and&nbsp;activities for ladies of work and leisure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1166","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-uncategorized","post_format-post-format-image"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/vmunleashed.com\/wp-content\/uploads\/2014\/05\/athleta.png","_links":{"self":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/comments?post=1166"}],"version-history":[{"count":5,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1166\/revisions"}],"predecessor-version":[{"id":24444,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/posts\/1166\/revisions\/24444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media\/24443"}],"wp:attachment":[{"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/media?parent=1166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/categories?post=1166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vmunleashed.com\/retailmeaning\/wp-json\/wp\/v2\/tags?post=1166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}