{"id":8002,"date":"2023-07-03T18:27:20","date_gmt":"2023-07-03T17:27:20","guid":{"rendered":"https:\/\/vmunleashed.com\/?page_id=8002"},"modified":"2024-05-13T14:18:51","modified_gmt":"2024-05-13T13:18:51","slug":"omnichannel-touchpoints","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/what-we-do-retail-projects\/omnichannel-touchpoints\/","title":{"rendered":"Omni-channel touchpoints"},"content":{"rendered":"\n
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Omni-channel touchpoints<\/p>\n\n\n\n

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Retail brands must now be proactive and go to wherever their customers want them to be.
In the physical world, the digital world, and everywhere in-between.<\/p>\n\n\n\n

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SIGN-UP FOR THE ’52 STEPS TO THE PERFECT SHOP’ NEWSLETTER<\/a><\/div>\n<\/div>\n\n\n\n
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Our clients’ current priorities<\/h2>\n\n\n\n
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“Speaking of channels is irrelevant. We must now consider a single brand delivering retail services to a transient customer.”<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Delivering retail services to a transient customer<\/p>\n\n\n\n

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The relationship is shifting from distinctive channels to a continuously changing number of touchpoints. These touchpoints cut across digital and physical channels. They are used by the customer as they please, often with little predictability.<\/p>\n\n\n\n

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The touchpoints are used by the customer in two fundamental ways. For inspiration and communication with the retailer, and to buy from the retailer. The customer flits across these touchpoints as and when they please.<\/p>\n\n\n\n

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With such freedom and choice, it is now time for retailers to be proactive, and to \u2018take it to the customer.\u2019<\/p>\n\n\n\n

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ask us more about ‘delivering to transient customers’<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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‘Flexibility, efficiency, fluidity and reliability will be the benchmarks to success in this ever changing supply and delivery landscape!’<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Managing the ‘loss of traditional retail control.’<\/p>\n\n\n\n

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The single physical channel was relatively easy for retailers to control. At the very least they knew where, and roughly when,\u00a0 they were going to \u2018come into contact\u2019 with the customer. And they knew it was on their patch. It was on their terms, under their rules. The retailer held all the cards.<\/p>\n\n\n\n

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The internet, e-commerce and the moving to new channels has changed that completely. The proliferation of retail possibilities has just added to the complexity. It has also accelerated the loss of control that traditional retailers once enjoyed. The stability of power, based on the buying and selling of product, has crumbled away.<\/p>\n\n\n\n

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The complexity behind multiple touchpoints, has also magnified the range of skills, expertise, and tools required to be competent, proficient, and to excel across channels. Best practice has managed to buy-in, and evolve internally, many of these skills and processes.The multi-touchpoint retail environment has necessitated a new Age of Collaboration.<\/p>\n\n\n\n

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ask us more about taking touchpoint control<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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“It is time for retailers to collaborate with the very businesses that threaten their existence, and the brands that are traditionally their direct competitors!”<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Collaborating at the centre of the ‘Customer Universe’<\/p>\n\n\n\n

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Smart and efficient retailers can leverage their assets, and through forming intelligent relationships can make themselves once again the centre of the customers\u2019 attention.<\/p>\n\n\n\n

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By working with social media partners, and logistics businesses they can add efficiency to their end-to-end facilitation, projecting themselves far ahead of their own capabilities.By working with housing developers and landlords they can assure location viability for physical shops.<\/p>\n\n\n\n

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They can achieve marketplace consolidation by working with their brands and suppliers and through forming mutual relationships with competitors and complementary retailers.<\/p>\n\n\n\n

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ask us more about omni-channel collaborations<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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A summary of our client services.<\/strong><\/p>\n\n\n\n

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Every retail business, businessman, entrepreneur and shopkeeper is different.<\/p>\n\n\n\n

Every client project and collaboration we plan and deliver is different.<\/p>\n\n\n\n

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Consultancy<\/a><\/p>\n\n\n\n

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Retail strategy<\/a><\/p>\n\n\n\n

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Customer relationships<\/a><\/p>\n\n\n\n

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Merchandising operations<\/a><\/p>\n\n\n\n

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Sustainability in retail<\/a><\/p>\n\n\n\n

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Omni-channel touchpoints<\/a><\/p>\n\n\n\n

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Organisational structure<\/a><\/p>\n\n\n\n

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People, processes & skills<\/a><\/p>\n\n\n\n

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Customer experience & shop design<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Workshops & training<\/a><\/p>\n\n\n\n

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Bespoke workshops<\/a><\/p>\n\n\n\n

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Personalised training<\/a><\/p>\n\n\n\n

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Event Speaking<\/a><\/p>\n\n\n\n

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eLearning<\/a><\/p>\n\n\n\n

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5-star short courses<\/a><\/p>\n\n\n\n

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The Complete Retail Entrepreneur<\/a><\/p>\n\n\n\n

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Our client pledge<\/strong><\/p>\n\n\n\n

To make every team member and colleague a \u2018better\u2019 retailer,
and to leave a permanent and positive legacy in every client business.<\/p>\n\n\n\n

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Let’s do something great together.<\/strong><\/p>\n\n\n\n

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contact us to start the ball rolling.<\/a><\/div>\n<\/div>\n\n\n\n
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Stay in touch with our…<\/p>\n\n\n\n

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\u201952 Steps to the Perfect Shop!\u2019 <\/strong>
weekly newsletter<\/p>\n\n\n\n

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For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the \u201952 Steps to the Perfect Shop!\u2019 weekly newsletter, delivered direct to your inbox.<\/p>\n\n\n\n

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You too can have \u2018The Perfect Shop\u2019 by this time next year!<\/strong><\/strong><\/p>\n\n\n\n

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