{"id":6331,"date":"2022-02-07T14:35:48","date_gmt":"2022-02-07T14:35:48","guid":{"rendered":"https:\/\/vmunleashed.com\/?page_id=6331"},"modified":"2024-05-13T13:50:59","modified_gmt":"2024-05-13T12:50:59","slug":"retail-strategy","status":"publish","type":"page","link":"https:\/\/vmunleashed.com\/retailmeaning\/what-we-do-retail-projects\/retail-strategy\/","title":{"rendered":"Retail Strategy"},"content":{"rendered":"\n
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Retail strategy<\/p>\n\n\n\n

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Astute strategies define the complete customer proposition of a retail business,
its assortment strategy, it’s routes to market and its commercial model. <\/p>\n\n\n\n

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SIGN-UP FOR THE ’52 STEPS TO THE PERFECT SHOP’ NEWSLETTER<\/a><\/div>\n<\/div>\n\n\n\n
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Our clients’ current priorities<\/h2>\n\n\n\n
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“The beauty of a new business is that the vision is everything. The horror of old businesses is that everything is visible!”<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Defining a ‘Customer Focused Retail Proposition’<\/p>\n\n\n\n

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The proposition is the \u2018complete package\u2019 that the customer experiences with a retailer. It is a combination of products and services, and is delivered as a physical retail shop, a pureplay digital site or any combination of channels, touchpoints and media. It is more emotional that just a product. But more functional than just a brand image.<\/p>\n\n\n\n

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The proposition is important for everyone involved in a retail business. It helps them to understand the fundamental parameters that they can work within. It clearly defines the boundaries of what they can produce. Best practice businesses keep their shape, they keep their balance and their proportions. They keep the beauty of a simple proposition, no matter how large they become.<\/p>\n\n\n\n

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ask us more about ‘customer focused propositions’<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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‘The shift in retailer mentality & functions must move from one of planting static physical shops to one of planning flexible mobile interfaces.”<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Moving from ‘Retail location planning’ to ‘Customer location planning’<\/p>\n\n\n\n

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\u2018Channel\u2019 is already becoming an obsolete word. Customers and retailers are connecting via an array of \u2018Shopping touchpoints.\u2019 These \u2018shopping touchpoints\u2019 will continue to be a fusion of traditional and new shop formats and customer \u2018lifestyle locations,\u2019 across digital and physical worlds.<\/p>\n\n\n\n

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Retailers themselves will not be the ones to decide which channels to offer the customer. It will be the customer who dictates where and when, and how, they wish to connect with their \u2018essential retailers.\u2019<\/p>\n\n\n\n

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\u2018Retail location planning\u2019 a standard discipline of physical retailers to define the best places to locate physical shops will be supplemented and overtaken by the new discipline of \u2018Customer location planning.\u2019<\/p>\n\n\n\n

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\u2018Customer Location planning\u2019 will be the study of the distribution of retail touchpoints to maximise the transient movements and location patterns of the customer.<\/p>\n\n\n\n

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ask us more about customer location planning<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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“The strategic shift is moving away from one that is solely focused on \u2018making a profit from buying\u2019 to one of \u2018making a profit from selling!”<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Evolving from ‘Economies of Scale’ to ‘Scale of Economies’<\/p>\n\n\n\n

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It is essential to understand the potential \u2018Scale of Economy\u2019 of your shop, to work to establish your shop as part of that community, create local connections and manage your \u2018Personal Destination Shop\u2019 for the community it serves and sells to.<\/p>\n\n\n\n

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Shop portfolios must be built on quality and not quantity, where quality is not just defined by the potential to sell, but the potential to build lasting and fruitful relationships with the location and the local customer community.<\/p>\n\n\n\n

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The potential for commercial viability should be gauged on whether the community and populations around the shop are significant enough and appropriate enough, for the retail brand to build the desired relationships to generate the required footfall. Is there the opportunity to convert this community of individuals into regular customers, and into a healthy revenue and profit?<\/p>\n\n\n\n

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ask us more about scale of economies<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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A summary of our client services.<\/strong><\/p>\n\n\n\n

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Every retail business, businessman, entrepreneur and shopkeeper is different.<\/p>\n\n\n\n

Every client project and collaboration we plan and deliver is different.<\/p>\n\n\n\n

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Consultancy<\/a><\/p>\n\n\n\n

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Retail strategy<\/a><\/p>\n\n\n\n

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Customer relationships<\/a><\/p>\n\n\n\n

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Merchandising operations<\/a><\/p>\n\n\n\n

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Sustainability in retail<\/a><\/p>\n\n\n\n

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Omni-channel touchpoints<\/a><\/p>\n\n\n\n

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Organisational structure<\/a><\/p>\n\n\n\n

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People, processes & skills<\/a><\/p>\n\n\n\n

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Customer experience & shop design<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Workshops & training<\/a><\/p>\n\n\n\n

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Bespoke workshops<\/a><\/p>\n\n\n\n

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Personalised training<\/a><\/p>\n\n\n\n

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Event Speaking<\/a><\/p>\n\n\n\n

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eLearning<\/a><\/p>\n\n\n\n

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5-star short courses<\/a><\/p>\n\n\n\n

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The Complete Retail Entrepreneur<\/a><\/p>\n\n\n\n

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Our client pledge<\/strong><\/p>\n\n\n\n

To make every team member and colleague a \u2018better\u2019 retailer,
and to leave a permanent and positive legacy in every client business.<\/p>\n\n\n\n

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Let’s do something great together.<\/strong><\/p>\n\n\n\n

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contact us to start the ball rolling.<\/a><\/div>\n<\/div>\n\n\n\n
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Stay in touch with our…<\/p>\n\n\n\n

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\u201952 Steps to the Perfect Shop!\u2019 <\/strong>
weekly newsletter<\/p>\n\n\n\n

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For everyone looking to improve their physical shops,
or even thinking of opening their first pop-up or permanent shop,
we have written the \u201952 Steps to the Perfect Shop!\u2019 weekly newsletter, delivered direct to your inbox.<\/p>\n\n\n\n

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You too can have \u2018The Perfect Shop\u2019 by this time next year!<\/strong><\/strong><\/p>\n\n\n\n

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SUBSCRIBE<\/a><\/div>\n<\/div>\n\n\n\n
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